◾Optimize Communication by excluding disengaged players
This document explains why and how to send communication only to players who have been engaging with your emails, SMS, or Push notifications.
To prevent sending emails, SMS, or push notifications to uninterested audiences is vital when it comes to using communication channels effectively. You can exclude players from your Segments, Campaigns, and Automation Rules, or even restrict them from seeing specific Missions or Tournaments if they haven’t been engaging with the emails, SMS, or Push notifications that you've sent.
Neglecting to filter out disengaged players could result in email providers marking your messages as spam or reducing visibility in inboxes due to poor engagement. To avoid this from happening you can use the following user properties:
Core: Mail Last Open Date - the last time the player has opened your emails
Core: Mail Last Click Date - the last time the player has clicked on links from your emails
Core: Push Last Click Date - the last time the player has clicked on links from push notifications
Core: Push Notification Last Open Date - the last time the player has opened a push notification
Core: SMS Last Click Date - the last time the player has clicked on links from SMS
For example, you can create a segment that excludes players who haven't opened your emails within the last 30 days. This way when you are building a journey, you can send communication exclusively to engaged players who have interacted with your emails recently. Following the same logic, you can also create a segment comprising users who have clicked on push notification links within the last 30 days.
An alternate method to filter out disengaged players is by applying conditions during Campaign configuration. By using the ‘Add Condition’ button you can add another layer of filtering to the already selected segment. Similar actions can be taken when configuring an Automation Rule.
You can also selectively display certain missions or tournaments exclusively to engaged players. For instance, within the missions template in the BO, under the 'Who can see and progress in the mission' section you can add the user properties mentioned above and limit the disengaged players from accessing the mission.
For tournaments, you can restrict the access and visibility for players by adding a specific segment. In our case, you can simply create a segment with all the players that have been engaging with your communication for some period. The options to restrict access and visibility are within the Tournament template:
Players who can see the tournament
Players who can register in the tournament
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