April 2021
Smartico release notes for April 2021, covering CRM Automation and Gamification improvements done since the previous release.
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Smartico release notes for April 2021, covering CRM Automation and Gamification improvements done since the previous release.
Last updated
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Better UI organization.
Support of internal user notes
“Audit” of the profile changes
Control of user “test” status, channels opt-out, user markers (Former “User Tags”)
AV (Addition value) measured by conversion with deposit presented in Scheduled campaigns calendar:
Support for personal communication with SMS, Popup, Push, Mails
Allowed when user opted in, channels are verified and available for sending (user cannot be deactivated)
Delayed delivery of popups - will be send on next login
All communications are branded according to the brand user belongs to
Mails, Popup, SMS, Push activities in the flow builder provides possibility to see current A/B testing status. Number of sent messages, conversion rate and the “winner” selection
Control A/B distribution and A/B test limits
Previous called “Tagging” now renamed to “Markers”
Now can set or remove multiple markers at once within the campaign flow builder
List of already used markers for operator convenience
Possibility to stop engagements for all users in the campaign, in case that a running campaigns should be stopped immediately for whatever reason.
Current status of all missions available for selected user. Can be used for gamification setup troubleshooting and support personnel
Monitor fails like: Disabled accounts, DnD, Opted-out -> adjust segments and campaigns
External fails: out of credits, wrong configurations -> react operationally
Monitor “active” users in terms of actions they did - login, bet, deposit etc. Slice data by user profile dimensions, like Device type, Brand, Country etc.. Note: set of actions is specific per integration and can be extended by request
After building custom BI view, operator can get a link to this view and share with colleagues
New type of “mass” campaigns - based on operator pre-selected public events (Sport matches, Lottery etc) With example of Sport - you are selecting the matches and the time when to send, e.g. 24 hours before game and then dictate what the campaign does. The campaign will start automatically
Use tags to put event details in the creative - league name, home and away teams, other event related details Enrichment logic on Smartico side will build a list of similar matches that are happening around same time and could interest the user
