◾RFM Analysis

FAQ

Q: How often are RFM categories are recalculated?

They are recalculated daily

Q: What metrics are taken as the basis for RFM segmentation?

We use classic RFM approach and generally accepted practice. "Days since last deposit" - for Recency, "Average deposit interval" - for frequency, "Lifetime net-depoist" - for Monetary

Q: Are the segment boundaries rigid?

No, they are dynamic and adopting according to the specific of your audience.