# Content Variations

Content Variations help in customizing any communication resource whether it's an Email, Popup, SMS, or any other content, based on the conditions rules system.

1. Simply enter any resource and click on Content Variations.
2. Click Create and choose a name for the variation
3. Click on the new variation to edit the variation and the conditions

{% hint style="info" %}
The property list can be updated by request to your Success Manager, but only for Enumeration-type properties. (e.g. the fields on focus in the image below)
{% endhint %}

<figure><img src="/files/vp47a80KajdOCJaJI4Pr" alt=""><figcaption></figcaption></figure>

Once you click save you will be redirected to the content variations list, which can look like the following when having different variations. The priority of the variations is determined by the number of conditions. The more conditions a variation will have it will have top priority, if no variation will be found matching a user, the system will always fall back to the lowest priority/default.

<figure><img src="/files/avEW793YGQoRCFIVOrgA" alt=""><figcaption></figcaption></figure>

All conditions are multi-select with "or" conditions, so each variation can fit different set of conditions

<figure><img src="/files/AfZx0GORF50RxSlB1WvH" alt=""><figcaption></figcaption></figure>

{% hint style="danger" %}
Please note that variations of Popup templates will always have the same template as the original popup.
{% endhint %}


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