Gamification activities in the communications
This document describes how to inform players about gamification related activities using different communication channels
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This document describes how to inform players about gamification related activities using different communication channels
Last updated
Was this helpful?
All the gamification blocks like missions, tournaments, levels, store, mini-games, jackpots etc are generating events that are related to the user interaction with the system. For example, purchase in the Store will generated "Gamification: store purchase succeeded" event. You can find full list of such events below.
You can build a marketing campaign that is notifying user about such activities as shown on the screens.
Each event also brings details the can be used in the content of the communication, for example tag {{event.meta.name}} will contain the name of the purchased item. This way you can build a communication like "Thank you for purchasing {{event.meta.name}}"
All the content in the tags is taking into account language of the user and branding details that you can setup as part of the Store item.
Another example for the case when operator would like to send a rich body inbox to the user stating that player has unlocked a new mission. The operator would like to let the user know that player just unlocked a new mission, congratulate him/her on the achievement and encourage the user to keep going by sharing some details on the newly unlocked mission.
Example:
Gamification: store purchase succeeded
{{event.meta.price}}
int64
The price of the purchased item in points
{{event.meta.name}}
string
The name of the purchased item
{{event.meta.description}}
string
The description of the purchased item
{{event.meta.image_url}}
string
The URL of the purchased item icon
{{event.meta.hint_text}}
string
The terms and conditions of the purchased item
Gamification: mission unlocked
{{event.achievement_id}}
int64
The mission id of the unlocked mission
{{event.meta.reward}}
int64
The reward description of the unlocked mission
{{event.meta.name}}
string
The name of the unlocked mission
{{event.meta.description}}
string
The description of the unlocked mission
{{event.meta.image_url}}
string
The URL of the unlocked mission icon
{{event.meta.hint_text}}
string
The terms and conditions of the unlocked mission
{{event.meta.unlock_mission_description}}
string
The unlock description of the unlocked mission
Gamification: mission unlocked manually or by AI
{{event.achievement_id}}
int64
The mission id of the unlocked mission
{{event.meta.reward}}
int64
The reward description of the unlocked mission
{{event.meta.name}}
string
The name of the unlocked mission
{{event.meta.description}}
string
The description of the unlocked mission
{{event.meta.image_url}}
string
The URL of the unlocked mission icon
{{event.meta.hint_text}}
string
The terms and conditions of the unlocked mission
{{event.meta.unlock_mission_description}}
string
The unlock description of the unlocked mission
Gamification: mission viewed
{{event.achievement_id}}
int64
The mission id of the viewed mission
{{event.meta.reward}}
int64
The reward description of the viewed mission
{{event.meta.name}}
string
The name of the viewed mission
{{event.meta.description}}
string
The description of the viewed mission
{{event.meta.image_url}}
string
The URL of the viewed mission icon
{{event.meta.hint_text}}
string
The terms and conditions of the viewed mission
{{event.meta.unlock_mission_description}}
string
The unlock description of the viewed mission
Gamification: mission completed
{{event.achievement_id}}
int64
The mission id of the completed mission
{{event.meta.reward}}
int64
The reward description of the completed mission
{{event.meta.name}}
string
The name of the completed mission
{{event.meta.description}}
string
The description of the completed mission
{{event.meta.image_url}}
string
The URL of the completed mission icon
{{event.meta.hint_text}}
string
The terms and conditions of the completed mission
{{event.meta.unlock_mission_description}}
string
The unlock description of the completed mission
Gamification: badge completed
{{event.meta.name}}
string
The name of the completed badge
{{event.meta.description}}
string
The description of the completed badge
{{event.meta.image_url}}
string
The URL of the completed badge icon
Gamification: badge task completed
{{event.meta.name}}
string
The name of the completed badge task
{{event.meta.points_reward}}
int64
Points to be rewarded for completing the badge task
{{event.meta.execution_period_sec}}
int64
Period to complete the badge task in seconds
{{event.meta.execution_count}}
int64
Times to complete the badge task
{{event.meta.progress_increment}}
int64
Progress increment of the badge task
Gamification: level changed
{{event.meta.name}}
string
The name of the level
{{event.meta.description}}
string
The description of the level
{{event.meta.image_url}}
string
The URL of the level icon
{{event.meta.reward}}
string
Reward of the level
{{event.meta.cashback}}
int64
Cashback of the level in %
{{event.meta.rakeback}}
int64
Monthly rakeback of the level in %
{{event.meta.image_inactive}}
string
The URL of the level inactive icon
{{event.meta.image_active}}
string
The URL of the level active icon
Gamification: board won
{{event.meta.name}}
string
The name of the leaderboard
{{event.meta.description}}
string
The description of the leaderboard
{{event.meta.rules}}
string
The rules of the leaderboard (might be a deep link)
{{event.meta.number_of_rewards_on_board}}
int64
How many users get rewarded
{{event.meta.number_of_users_participated}}
int64
Total number of participants in the leaderboard
{{event.meta.board_started_utc}}
timestamp
When the leaderboard will start in UTC
{{event.meta.board_finalized_utc}}
timestamp
When the leaderboard will end in UTC
Minigame: view
{{event.meta.minigame_name}}
string
The name of the minigame
{{event.meta.minigame_description}}
string
The description of the minigame
{{event.meta.minigame_promo_text}}
string
The promo text of the minigame
{{event.meta.minigame_thumbnail}}
string
The thumbnail URL of the minigame
{{event.meta.minigame_promo_image}}
string
The promo image URL of the minigame
{{event.meta.minigame_background_image}}
string
The background image URL of the minigame
{{event.meta.minigame_background_image_mobile}}
string
The background image URL of the minigame for mobile
Minigame: attempt
{{event.meta.minigame_name}}
string
The name of the minigame
{{event.meta.minigame_description}}
string
The description of the minigame
{{event.meta.minigame_promo_text}}
string
The promo text of the minigame
{{event.meta.minigame_thumbnail}}
string
The thumbnail URL of the minigame
{{event.meta.minigame_promo_image}}
string
The promo image URL of the minigame
{{event.meta.minigame_background_image}}
string
The background image URL of the minigame
{{event.meta.minigame_background_image_mobile}}
string
The background image URL of the minigame for
Minigame: spins issued
{{event.meta.minigame_name}}
string
The name of the minigame
{{event.meta.minigame_description}}
string
The description of the minigame
{{event.meta.minigame_promo_text}}
string
The promo text of the minigame
{{event.meta.minigame_thumbnail}}
string
The thumbnail URL of the minigame
{{event.meta.minigame_promo_image}}
string
The promo image URL of the minigame
{{event.meta.minigame_background_image}}
string
The background image URL of the minigame
{{event.meta.minigame_background_image_mobile}}
string
The background image URL for mobile min
Minigame: win
{{event.meta.minigame_name}}
string
The name of the minigame
{{event.meta.minigame_description}}
string
The description of the minigame
{{event.meta.minigame_promo_text}}
string
The promo text of the minigame
{{event.meta.minigame_thumbnail}}
string
The thumbnail URL of the minigame
{{event.meta.minigame_promo_image}}
string
The promo image URL of the minigame
{{event.meta.minigame_background_image}}
string
The background image URL of the minigame
{{event.meta.minigame_background_image_mobile}}
string
The background image URL for mobile min
{{event.meta.prize_name}}
string
The name of the prize
{{event.meta.prize_icon}}
string
The URL of the prize icon
{{event.meta.prize_aknowledge_message}}
string
The prize acknowledge message
{{event.meta.prize_value}}
int64
The prize amount
Q: Why the event details might be wrong if used in a communication sent not at the start of the journey/campaign?
A: Because the details are tied to the last executed event so if you would like to take the trigger event details of the campaign then the communication should be placed immediately after the start of the flow or to save the details in a campaign tag/s and then use campaign tags in the communication instead of event details.
