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▪️Gamification activities in the communications

This document describes how to inform players about gamification related activities using different communication channels

Building campaigns for gamification activities

All the gamification blocks like missions, tournaments, levels, store, mini-games, jackpots etc are generating events that are related to the user interaction with the system. For example, purchase in the Store will generated "Gamification: store purchase succeeded" event. You can find full list of such events below.

You can build a marketing campaign that is notifying user about such activities as shown on the screens.

Using tags inside the communication assets

Each event also brings details the can be used in the content of the communication, for example tag {{event.meta.name}} will contain the name of the purchased item. This way you can build a communication like "Thank you for purchasing {{event.meta.name}}"

All the content in the tags is taking into account language of the user and branding details that you can setup as part of the Store item.

Another example for the case when operator would like to send a rich body inbox to the user stating that player has unlocked a new mission. The operator would like to let the user know that player just unlocked a new mission, congratulate him/her on the achievement and encourage the user to keep going by sharing some details on the newly unlocked mission.

Example:

<body>
    <div>
        <span><h2>Congratulations, you just unlocked a new mission {{event.meta.name}}</h2></div>
	</div>
        You have unlocked {{event.meta.name}} mission via: <br />
        {{event.meta.unlock_mission_description}}
        <br />
    <span>
        <img src="{{event.meta.image_url}}" align="left" /> Short description of the mission: <br /> {{event.meta.description}} <br />

        Do not miss it as compeleting {{event.meta.name}} will grant you {{event.meta.reward}}! <br />
    </span>
        <span class="small">Terms and conditions can be found here:<br />{{event.meta.hint_text}}</span>
</body>

Available tags

Store

Gamification: store purchase succeeded

ColumnTypeNote

{{event.meta.price}}

int64

The price of the purchased item in points

{{event.meta.name}}

string

The name of the purchased item

{{event.meta.description}}

string

The description of the purchased item

{{event.meta.image_url}}

string

The URL of the purchased item icon

{{event.meta.hint_text}}

string

The terms and conditions of the purchased item

Missions & Badges

Gamification: mission unlocked

ColumnTypeNote

{{event.achievement_id}}

int64

The mission id of the unlocked mission

{{event.meta.reward}}

int64

The reward description of the unlocked mission

{{event.meta.name}}

string

The name of the unlocked mission

{{event.meta.description}}

string

The description of the unlocked mission

{{event.meta.image_url}}

string

The URL of the unlocked mission icon

{{event.meta.hint_text}}

string

The terms and conditions of the unlocked mission

{{event.meta.unlock_mission_description}}

string

The unlock description of the unlocked mission

Gamification: mission completed

ColumnTypeNote

{{event.achievement_id}}

int64

The mission id of the completed mission

{{event.meta.reward}}

int64

The reward description of the completed mission

{{event.meta.name}}

string

The name of the completed mission

{{event.meta.description}}

string

The description of the completed mission

{{event.meta.image_url}}

string

The URL of the completed mission icon

{{event.meta.hint_text}}

string

The terms and conditions of the completed mission

{{event.meta.unlock_mission_description}}

string

The unlock description of the completed mission

FAQ

Q: Why the event details might be wrong if used in a communication sent not at the start of the journey/campaign?

A: Because the details are tied to the last executed event so if you would like to take the trigger event details of the campaign then the communication should be placed immediately after the start of the flow or to save the details in a campaign tag/s and then use campaign tags in the communication instead of event details.

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