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  1. Use cases
  2. CRM Automation

Mini-games usage in marketing campaigns

Last updated 1 year ago

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Giving "Game attempts" and triggering standalone Game

One of the common use cases for mini games is to give one attempt to play a specific game template, show this template in standalone mode, and after the user wins a prize navigate him to the deposit page.

In such a case, the operator needs to configure a mini-game with cost type "Spin Attempts" and Deep Link to open the deposit page in the prizes configurations.

Create the Journey

When the game template is configured, you can create any event driven user journey to trigger the activity of giving a "game attempt" and show the game to the user.

When building a campaign that is showing a Mini game in standalone mode, you should make sure that the user is online right now. In most of the cases you should start such campaign on "Login" trigger or by waiting for "login" event inside the flow.

If the user is offline at this moment - the flow will give the defined game attempt but will fail to show the game to the user.

There is a possibility to limit the number of spin attempts that end-users can do during the specified period. E.g. "5 spins during a week or you can make only one spin during the day". Example:

Notifying players and/or support about winning of specific prizes

There is a special event that can be used to build communication campaigns with users that win a specific prize in a specific game template.

In this example, the campaign will start when a user wins an iPhone in the "Win an iPhone" game, and the following flow right after the campaign has started will send a communication to the user and notify the support personnel.

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Campaign Flow that is triggering a spin attempt in a standalone game for user on start
Giving 1 attempt and showing the game to the user
Limit number of spins for the period