▪️User State Segments

User State Segments are based on the current state of the user and take information straight from the user profile through the properties you would like to filter by. It's a real-time segment which constantly updates and shows the most current data.

For example a segment of all users that made 1 deposit, might match 10 users right now but 9 users tomorrow, or in 15 minutes in case of these 10 users will make a second deposit.

How to create a user state segment

  1. Go to Marketing tab

  2. Enter “Segment” under Campaigns section

  3. Click Create

3. Choose a name for your Segment. The name could give a hint for the population you are targeting. Like “VIP Bronze players”, or “Canada First Deposit”

4. Choose the type of segment. In our case "Based on the state of user"

5. Add conditions to your Segment to slice the population to your goals based on their financial, behavior, demographic etc

6. Save the Segment, and see how many users fit to the group of conditions you have created

You can see the current segment list in section "User list":

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