▪️User State Segments

Overview

User State Segments are based on the current state of the user and take information straight from the user profile through the properties you would like to filter by. It's a real-time segment that constantly updates and shows the most current data.

For example, a segment of all users that made 1 deposit, might match 10 users right now but 9 users tomorrow, or in 15 minutes in case these 10 users will make a second deposit.

How to create a user state segment

1. Go to the Marketing tab

2. Enter "Segment"

3. Click Create

1. Choose the type of segment. In our case "User State Segment"

2. Choose a name for your Segment. The name could give a hint for the population you are targeting. Like “VIP Bronze players”, or “Canada First Deposit

5. Add conditions to your Segment to slice the population to your goals based on their financial, behavior, demographic, etc

6. Save the Segment, and see how many users fit the group of conditions you have created

You can see the current segment list in the section "User list":

You can also check all the places where the segment is being used under the "Segment Usage" tab.