# Cross-sell. Match users on different brands

You can match players who exist in multiple brands under the same Smartico label/instance. The matching of the users can be configured by phone number, email address, or both email and phone number.

{% hint style="info" %}
**Note:**

* The logic of matching users on different brands depends on the integration
* The feature is **not** ‘ON’ by default, if you want to enable it please contact your Customer Success Manager
  {% endhint %}

Once the feature is enabled, you will be able to create segments with these new properties:

* **Core: smartico brand**
* **Core: my smartico other brands**

These properties allow you to identify players with multiple accounts across all your brands and then specifically target them from a different brand. For example, you can create a segment with users who possess an account on one of your specific brands but lack an account on another distinct brand of yours.

<figure><img src="/files/zzBA5sKPnyx2V6scYdhN" alt=""><figcaption></figcaption></figure>

You will also have the ability to easily identify all users with duplicate accounts, without the need to specify the exact brands involved. This allows you to send targeted promotions exclusively to players with multiple accounts across your brands, ensuring they receive customized offers matching their account status.

<figure><img src="/files/1dzUBKiZMtRppCRRnGd7" alt=""><figcaption></figcaption></figure>

Cross-brand information will be also available on the user profile screen. There, you can check the brands on which the user has active accounts.

<figure><img src="/files/3Sw5WRWGTrncf0pV2XKa" alt=""><figcaption></figcaption></figure>


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