🍁November 2022

Smartico release notes for November 2022 - covering CRM Automation and Gamification improvements done since the previous release.

CRM Automation

New report on Attribution value

The new report is giving an overview of the attribution value dynamic over time with split by campaigns. See an article about Attribution value for the details how its measured

Attribution value split by campaigns with dynamic grouped by weeks

Custom reports moved to a separate "Reports" section

We moved all the custom reports from the Marketing overview to a separate "Reports" section. The MAU (monthly active users) cubicle is now also located in this section.

Possibility to give spin attempts at mini game from the user profile

It's now possible to give an attempt at a mini game to user from his user profile:

You can select the game template which you want to give and the amount of attempts:

Remaining spin attempts report per user

There is an additional Custom Report we added to the User profiles. It's called Mini games: remaining spin attempts for user. It's a report which shows if a user currently have attempts at a mini game. Can be found in the user profile, section Custom report - Mini games: remaining spin attempts for user

Extended delivery timeout for popups and mini games

We extended the delivery timeout for popups and mini-games in the campaign flow. You can now set a bigger timeout in order to catch the user on his next online session and continue the journey.

If the user is not online at the time when the Journey is sending the mini-game, it will be delivered automatically on the next login if it happens in the specified period of time.

Popup preview in the flow builder

A popup preview is now available in the flow builder. Please note that we only show the default variation of the popup, so you get the idea of what you are sending. The content variations would not be visualized (just the default variation)

Popup preview in the flow builder

Possibility to open elements from the backoffice to separate tabs

For easier navigation of daily tasks in the backoffice, we have added the option to open different elements in a new tab with a right-click or with the Ctrl+click command.

It's available for Journeys, Scheduled campaigns, Automation rules, Segments, all communication channels and content variations, all gamification elements, and bonus templates.

Copy Flow action

We added the option to copy the flow elements from one campaign to another with the "Copy flow" option:

Click the "Copy flow" button and simply choose to which campaign the flow elements should be copied to. Please note that the function copies only the elements you have in the flow section, but not the campaign definition from main section. In case you need the whole campaign copied, please use the "Clone campaign" option.

Search for multiple key words at the same time

It's now possible to search for multiple key words at the same time. Just pick the keywords needed and the system will find all related elements:

Live view section quicker data reflection

'Live view' in the flow builder will reflect real data much faster now. You can expect ±1 minute delay.

New condition option for "Gamification: missions user completed ever"

You can now create a journey that can capture the users which completes a list of missions. As in the example below, the user will enter the campaign if he completes all listed missions. Could be used for reporting, rewards giving, and operational messages to the support team.

Gamification

Improvements in the Levels UI in the gamification widget

Levels progress visibility is improved for all levels, no matter if it's the current level of the user, passed level, or some of the future levels.

Together withNew logic for leveling users this gives the possibility to build leveling system based on up to 3 metrics, where users can upgrade and downgrade the levels based on their activities.

3 counters of levels progress for userml

Embedding of MatchX game on the 3rd party side

MatchX is the first retention game from Smartico that is available for the "inline" integration on the 3rd party site.

It requires only a few lines of code to place the game on any mobile or website.

The operator is able to control the size and style of the widget from JavaScript.

Please refer to the Loading MatchX & Quiz games on website for more details

Example of MatchX integration

MatchX UI in complimentary widget colors

We have updated the UI of MatchX. It is now better to match the colors of the UI of the widget. Available for users using light skin.

Standalone "Tournaments" widget

Based on a number of requests from our clients, we are introducing the possibility to run the "Tournaments" functionality as a standalone widget that can be easily placed on your website.

Example of tournaments integration with JavaScript

Example of the code to run Tournaments as an inline widget on your website

<script>
    (function(d, r, b, h, s){h=d.getElementsByTagName('head')[0];s = d.createElement('script');s.onload=b;s.src=r;h.appendChild(s);})
    (document, '../smartico.js', function() {
        _smartico.init('your_label_key', { brand_key: 'your_brand_key'});
        _smartico.showWidget('tournaments', { iframe:'content', height: 'auto'} );
        // or open lobby of specific tournament
        // _smartico.showWidget('tournaments', { iframe:'content', height: 'auto', id: 163 } )
    });
</script>
...
<iframe id="content" style="width: 70vw;height: 0px;display: none;">
</iframe>

Tournaments - Minimum score to qualify for a reward

The minimum amount of score points that the user should get in order to be qualified for the prize. You may set it to 1 in order to exclude users that registered in the tournament but didn't collect any score points. It can be set from the tournament scoring logic section:

Support of Acquisition mode with Gamification and CRM automation

With this release, we are introducing support for the "Acquisition" mode for all Smartico services.

This means that you can run the same activities that are available for the "Retention" marketing, for the anonymous users on landing pages and promo sites.

• Spin The Wheel, Scratch The Card, and MatchX can address visitors and track the conversion after registration and/or deposit

• You can use communication channels like Web Popups and Web Push notifications for the users who didn't register yet.

Contact Smartico account managers to get an in-depth explanation and guide for the setup

Gamification widget - MatchX and Mini games menu update

We've changed the logic for the MatchX and Mini games sections on the widget menu. The sections will be visible for the user only if he has attempts or enough points to purchase an attempt. In case there are no active templates matching to the user the sections would disappear automatically. The idea behind is to avoid empty sections.

Spin the wheel widget header counter

It's possible to add a spin the wheel attempts counter in the widget header. It can either count the available spins or the number of game templates the user has available.

Spin the wheel - new skins available

New seasonal skins are available for spin the wheel. One for autumn and two for the upcoming holidays.

Visual skin "Autumn"

Visual skin "Christmas 2022, Red"

Visual skin "Christmas 2022, Green"

Gamification Ribbons

You can add now NEW! SALE! VIP! and HOT! ribbons to your missions, tournaments, and store items to bring players' attention more and more! You can assign the ribbons from the general configurations. The ribbons are also customizable, so if you want we can add ribbons designed by you as well.

Ribbons on the gamification elements

Setting ribbon in the BackOffice

New gamification events & deep-links

There are two new gamification-related events available.

You can change your nickname in the gamification widget by clicking on the nickname value and change it whatever you like:

The related to the changed nickname event is called Gamification: nickname changed + a new related deep link: gf_change_nickname

You can change your avatar in the gamification widget by clicking on the avatar icon and choosing one from the list available.

The related to the changed avatar event is called Gamification: avatar changed + new related deep link: gf_change_avatar

One of the use-cases for these events and deep-links is to build missions asking user to change nickname/avatar and reward them after that.