# SMS, Viber, and WhatsApp

SMS, Telegram, Viber, and WhatsApp are powerful offline communication channels widely used for player retention. With Smartico, you can send messages through real-time or scheduled campaigns, ensuring timely and effective engagement.

### Creating & Managing Messaging Assets

Before sending any SMS, Viber, or WhatsApp messages in a campaign, you must first create an asset (resource).

**📌 Where to Create Assets?**

* Navigate to the Marketing tab in the BO (Back Office).
* Go to the Assets section, select Instant Messages and choose the type you want to create (SMS, Telegram, Viber, WhatsApp, etc.).

<figure><img src="https://77049817-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfS5hl0PiysHtKAKMsQTe%2Fuploads%2Fgit-blob-e2516deda8bc911839483df17728de29b3f0f06d%2FScreenshot_89.png?alt=media" alt=""><figcaption></figcaption></figure>

📌 **Key Asset Configurations:**

* **Asset Name** – Used to identify and select the asset in campaigns.
* **Asset Status** – Can be Active, Draft, or Archived.

{% hint style="info" %}
**Important:** If an asset is in Draft or Archived status but is already used in a campaign, the communication <mark style="color:green;">**will still be sent.**</mark> However, variations within the asset that are in Draft or Archived status <mark style="color:red;">**will not be sent**</mark> in campaigns.
{% endhint %}

* **Message Content** – The actual text of your message.

<figure><img src="https://77049817-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfS5hl0PiysHtKAKMsQTe%2Fuploads%2Fgit-blob-28fdeb1b05bc88e37f69bf370a4678f5d9ee62cf%2FScreenshot_88.png?alt=media" alt=""><figcaption></figcaption></figure>

SMS messages have strict character limits based on encoding:

* A single SMS segment contains up to 160 standard GSM characters (spaces count as characters).
* Messages exceeding 160 characters are split into multiple segments (concatenated messages).
* If a single Unicode character (e.g., non-Latin alphabets, emojis) is included, the message encoding switches to Unicode (UCS-2), reducing the limit to 70 characters per segment.

**Note**: Smartico provides estimated message segmentation, but actual SMS costs and segmentation may vary depending on the provider.

### Personalized Content with Content Variations

You can tailor content based on the end user's profile using Content Variations. This feature allows you to present different offers based on user segmentation, such as level, language, currency, country, or other customizable properties.

💡 How It Works:

* Configure the properties you want to use (e.g., Language, Level, Currency, Country).
* Create different content variations tailored to specific user segments.
* Once the asset is added to a campaign, end users will receive the most relevant variation based on their profile and matching conditions.

<figure><img src="https://77049817-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FfS5hl0PiysHtKAKMsQTe%2Fuploads%2Fgit-blob-554c90b463fc976b586087af40cb28bb55ac7eb1%2FScreenshot_90.png?alt=media" alt=""><figcaption></figcaption></figure>