◾Segmentation

Smartico is supporting 5 types of segmentation concepts, which will be discussed in more details in the sections.

1. User State Segments - based on the current state of the user. For example a segment of all users that made 1 deposit, might match 10 users right now but 9 users tomorrow, or in 15 minutes in case of these 10 users will make a second deposit.

2. Behavioral Segments - segment based on the behavior of the user. It combines data from both the user profile state and his behavior. The segment is based on the historical behavior of the user, e.g. users that did total wagering of more than 100 EUR on Slot games in the last 30 days.

3. Imported segments - segments can be also imported as CSV file. Imported segments are used when you have a very specific audience you can’t really group per some criteria. They are not that flexible as they remain exactly the same as you uploaded them.

4. Common Cases Segment - designed to simplify user targeting based on frequently used behavioral patterns. It offers a selection of predefined templates, allowing you to quickly configure conditions and control rebuild settings.

5. RFM (Recency, Frequency, Monetary) - segmentation that is categorizing players based on their deposit activity, RFM segmentation provides insights into how recently, how often, and how much players have deposited.

Note: every label is limited to:

• 400 State based segments

• 50 Behavioral segments

• 1000 Imported segments

• 50 Common cases segments

RFM segments are included in the state based segments quota