◾Segmentation

Segmentation is a process of dividing the population into relatively homogeneous segments based on certain parameters like geographic, demographic, psychographic, and behavioral.

We have three types of segments, which will be discussed in more details in the sections.

1. User State Segments - based on the current state of the user. For example a segment of all users that made 1 deposit, might match 10 users right now but 9 users tomorrow, or in 15 minutes in case of these 10 users will make a second deposit.

2. Behavioral Segments - segment based on the behavior of the user. It combines data from both the user profile state and his behavior. The segment is based on the historical behavior of the user, e.g. users that did total wagering of more than 100 EUR on Slot games in the last 30 days.

3. Imported segments - segments can be also imported as CSV file. Imported segments are used when you have a very specific audience you can’t really group per some criteria. They are not that flexible as they remain exactly the same as you uploaded them.