๐September 2024
Smartico release notes for September 2024 - covering CRM Automation and Gamification improvements done since the previous release.
AI: New statistical mode that detects user preferences of product
The new model is analysing user historical activity for last 30 days with applying time decay, and determines the preferences of product - Sport, Casino, Lottery.
You can find more details in the help section - Favorite product
The model is activated for all Smartico clients.
Gamification: building custom mini-games using API
We are introducing the possibility of building custom mini-games using Smartico API.
You can find API documentation on our Expo page - https://expo.smartico.ai/widgets/dp_custom_mini_game
And first open source example of custom game in the GitHub - https://github.com/smarticoai/game-giftbox-shells
Gamification: Prize Acknowledgment in Mini-Games
You can now configure mini-game prizes to require players to claim them manually before they are issued. When this setting is enabled, the prize will only be awarded after the player clicks the 'Claim' button; otherwise, the prize will remain unissued. This option can be found in the mini-game Prize Configuration screen under 'Type of Winning Message' and is labeled as 'Full message with acknowledge button.'
We've also added a new 'Not Claimed Prizes' tab, where you can view all unclaimed prizes. From this tab, you can also manually issue a prize to a specific player by clicking the 'Claim Manually' button.
Only prizes that require acknowledgment will appear in the 'Not Claimed Prizes' tab.
The new option is available for โLoyalty Wheelโ, โScratch Cardโ, and โGiftboxโ mini-games.
Prizes that are not claimed within 6 months will expire. Expired prizes cannot be issued.
CRM: 'Wait for event' until exact date
We've improved the 'Wait for Event' activity by adding an option to delay the execution until a specific date or day of the week in the delay settings. You can now add a โWait for Eventโ activity and set the wait time for the event to occur by a specific date (UTC) or a particular day and time of the week.
Please be careful when applying the 'Exact date' and 'Days of week' options to campaigns with entry modes: 'Start and Stop', 'Every time conditions are met, run few at the same time', and recurring 'Once during open journey' campaigns. In these cases, you'll need to manually update the date each time.
For example, you can create a campaign that triggers when a player places a casino bet, then add 'Wait for Deposit' to happen and schedule the delay of the Deposit event until Friday at 10 PM. The new options are available in both Real-time and Scheduled campaigns under the 'Delay Options' dropdown in the 'Wait for Event' activity.
Gamification: Recurring missions with Opt-in
Recurring missions now support an opt-in option, meaning players must opt-in to participate. Keep in mind that whether players opt-in or not, their progress will reset when the mission resets. They will need to opt in again when the mission becomes available.
Gamification: Tournaments with Formula-Based scoring logic
We've enhanced the tournament scoring system to give you more flexibility. You can now create custom scoring logic using the new โFormula-basedโ tournament type. This option is accessible through the Creation Wizard. Once selected, you'll have access to the Formula Builder, where you can design your own scoring rules based on specific events and properties.
You can create multiple formulas and assign a priority level to each. The formula with the highest priority (1 being the highest) will be executed first. Lower-priority formulas (2, 3, 4, etc.) will be executed afterward.
If there are overlapping formulas, the one with the highest priority will be executed. Overlapping could happen if you create 2 formulas with the same event and conditions.
Read more about Formula-based scoring logic:
Gamification: Limit Prizes by Weekdays and Date Range
You can now restrict the issuing of a prize by weekdays and/or date range. The new option is available for all 3 random mini-games (Loyalty Wheel, Scratch Card, and Giftbox) and the Prize Drop and it is located in the Prize configuration screen. When a prize is restricted to specific dates or weekdays, it can only be won during that designated period.
The โRestrict Prize Periodโ option allows you to control when a prize can be won based on specific days or a date range. Hereโs how it can be configured:
Specific date range: Set a start and end date; the prize can only be won during this period.
Start date only: Set just a start date; the prize can be won anytime after that date.
End date only: Set just an end date; the prize can be won anytime before that date.
Specific weekdays: The prize can only be won on certain days of the week.
Date range + weekdays: Combine both options; the prize can be won on specific weekdays within a certain date range.
Start date + weekdays: Set a start date and specific weekdays; the prize can be won on those weekdays after the start date.
End date + weekdays: Set an end date and specific weekdays; the prize can be won on those weekdays until the end date.
In case prizes are limited to specific weekdays or date ranges, the probabilities will be calculated according to the current day in the UTC zone.
Gamification: Quiz Game
We're excited to introduce our latest retention tool โ the 'Quiz'!
The Quiz is a fun, interactive game where players answer questions to climb the Leaderboard. You can easily create a variety of quizzes in the BO under the Gamification tab, within the Quiz section.
Each Quiz instance can have multiple Quiz Games (Rounds) on different topics. The questions can be either sports-related or custom ones. For example, you could create a Quiz Instance named โFootball Masterโ and include rounds from various football leagues like La Liga, Serie A, and the Premier League. The questions can be based on real sports events, such as โWho will win the match between Real Madrid and Barcelona?โ with answer options like Real Madrid, Barcelona, or Draw.
Prizes are awarded only after all rounds are resolved. If any round remains unresolved, prizes will not be issued.
If thereโs only one Quiz game (round) on the desktop view, the Quizzes tab won't be shown; instead, the Rules tab will be displayed.
In case the 'cost type' is not free, the player will be charged once per round, regardless of the number of answered questions if theyโre in 1 round it is considered as 1 attempt.
Read more about the Quiz in:
CRM: Limit Activity Reset
You can choose whether or not to reset the progress in the โLimitโ activity within the flow builder for Scheduled Campaigns and for Journeys. By default, the option is disabled, meaning that the progress made in the Limit activity will not be reset. When enabled, the progress made in the Limit activity will be reset. Applicable for:
Daily campaigns
On specific Days of the Week campaigns
On specific Days of the Month campaigns
Journeys
Read more about CRM: Limit Activity Reset
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