▪️Telegram

Telegram is a highly effective communication channel for player retention, even when users are offline. You can deliver timely and impactful messages through real-time or scheduled campaigns, driving consistent engagement. Telegram messages will be delivered through 1-1 personal channels (using a bot), exclusively between you and the recipient. This enables you to send specific messages tailored to the individual needs and interests of each user.

Check how to setup a Telegram chat bot here:

Activity: Telegram Bot | Smartico Help Centerhelp.smartico.ai

Creating & Managing Telegram asset

Before sending any Telegram messages in a campaign, you must first create an asset (resource).

📌 Where to create a Telegram asset?

Navigate to the Marketing tab in the BO (Back Office).
Go to the Assets section, select Instant Messages click on Create and choose Telegram from the drop down

📌 Key Asset Configurations:

Asset Name – Used to identify and select the asset in campaigns.
Asset Status – Can be Active, Draft, or Archived.

Important: If an asset is in Draft or Archived status but is already used in a campaign, the communication will still be sent. However, variations within the asset that are in Draft or Archived status will not be sent in campaigns.

Content type - Select from sending text message or one accompanied by an image.
Message – The actual text of your message.
Button title - The actual text of the button that the user will see.
Button deep link or URL - Add interactive buttons to your messages which can redirect users to a specific URL or deep link for seamless navigation.

Telegram messages have the following character limits:

Telegram messages can include up to 4,096 characters. If the message exceeds this limit, Telegram will automatically break it into separate parts.
For Telegram messages accompanied by images, the caption limit is reduced to 1,024 characters.

Buttons action in Campaigns

When setting up buttons for the Telegram message, make sure to link them within the Journey flow while creating the campaign. You need to define the outcome for any button click to ensure that the user engagement is completed.

Personalized Content with Content Variations

You can tailor content based on the end user's profile using Content Variations. This feature allows you to present different offers based on user segmentation, such as level, language, currency, country, or other customizable properties.

💡 How It Works:

Configure the properties you want to use (e.g., Language, Level, Currency, Country).
Create different content variations tailored to specific user segments.
Once the asset is added to a campaign, end users will receive the most relevant variation based on their profile and matching conditions.

Last updated 22 days ago

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