🍁November 2025
Smartico release notes for November 2025 - covering CRM Automation and Gamification improvements done since the previous release.
New Common Case - Users who opted-in into a mission
We’ve introduced a new Common Case template: ‘Users who opted in to a mission’. This allows you to segment players who have opted in to a specific mission, regardless of whether they completed it. You can also define a time-back period - for example, players who opted in to the ‘Casino Challenge’ mission within the last 10 days.
Read more about Common Cases Segments:
Locking Option for User State Segments
We are introducing a new capability within the segmentation module: Lock User State Segment, available under the Common Case segmentation type. It enables operators to create stable, non-updating audience lists based on the logic of an existing User State Segment while retaining full scheduling flexibility.
Read more about Locking Option for User State Segments:
Trigger campaigns and automation rules on certain pages
A new front-page navigation event is now available, automatically triggering whenever users move between pages. Activate the setting to launch pop-ups, inbox messages, or other actions the moment a user lands on a specific page.
Read more about Trigger campaigns and automation rules on certain pages:
New Common Case template - 'Users who have ever opened the Gamification Widget'
We’ve added a new common-case segment template called ‘Users who have ever opened the Gamification Widget’. This allows you to segment users who opened the GF widget within a selected timeframe - for example, the last 10 days. You can also target users who opened a specific section or modal, such as a tournament lobby, mission, or store item, within a defined period (e.g., the last 15 or 30 days).
Read more about Common Cases segments:
Prize Limits in Raffle Draws
You can now define restrictions on how many prizes a single player can win. These limits can be set at the draw or prize level, providing full flexibility in managing prize distribution. This will give you greater control over preventing prize monopolization and ensuring more equal distribution of rewards across your player base.
At the draw level, you can configure the maximum number of prizes a player can win across all Draw runs.
At the prize level, you can define how many times a player can win a particular prize over the course of all Draw runs.
If a player reaches the configured limit, their tickets become ineligible for further prizes in that draw or for that specific prize type, depending on the setup.
Read more about the setup Draw & Prize setup for Raffles:
Custom data for Inbox
We have introduced the Custom data & fields functionality to the Inbox. This allows you to provide additional data that can help you build a custom UI for the Inbox in the gamification accessed via the Smartico API.
Read more about Custom fields:
Dynamic Missions
You can now create a Dynamic mission where players progress by playing their favorite casino game, casino game provider or favorite game type. The main difference between this and a regular mission lies in how the task is configured. The favorite game mission supports all types of missions - Generally available, Locked, Recurring, Recurring upon completion, Featured manually.
When configuring the mission task, you can now use the following properties:
Favorite game name, top 3 - Top 3 favorite games ranked by user preference
Favorite game type, top 3 - Top 3 game types ranked by user preferences
Favorite game provider, top 3 - Top 3 game providers ranked by user preferences
Populating these properties requires activation. Please contact your Success Manager for more details.
Read more about Dynamic missions
Value Score Segmentation
A new Segment has been added to the Smartico AI Models Portfolio.
Value Score segmentation clarifies each player's relative contribution to the business. This insight empowers operators to calibrate their engagement strategies, ensuring marketing resources are focused where they yield the highest return.
The Value Score report is available in the Segmentation section of the Marketing view. Additionally, this segmentation is integrated across other Dashboards as a global filter and grouping dimension, allowing the Business to monitor all KPIs through the lens of player value.
Read more about the Value Score Segmentation:
RFM Segmentation, new methodologies
An adjustment has been made to the existing RFM Segmentation. As of now, each Operator can choose the Methodology for calculating their RFM Segment.
The available Methodologies for calculating the RFM Segments are:
Net Deposit by Label (default methodology)
Net Deposit by Brand
Casino GGR by Label
Casino GGR by Brand
The RFM Analysis page has also been adjusted to reflect the new setups.
Read more about the RFM Segmentation Methodologies and Analysis:
Update points/gems/diamonds via CSV
We’ve added the ability to update points, gems, and diamonds for specific users via a CSV file. Using the ‘Import Segment’ feature in Segments, you can now upload a CSV file and choose to add, deduct, or set values for user balances.
The required columns in the CSV depend on what you want to update and the type of operation. Below are the supported columns:
ach_points_balance– updates current points (used for store, tournaments, mini-games)ach_points_ever– updates level progress points (only for leveling)ach_points_leaderboard– updates leaderboard ranking pointsach_gems_balance– updates the current gems balanceach_diamonds_balance– updates the current diamond balanceoperation_type– required when updating any balance, options: add, deduct, set
Note: If you're updating any currency column, the operation_type The column is mandatory.
Read more about Imported Segments
Multiple ‘Happy hours’ per day in Tournaments
We’ve added support for setting multiple Happy Hours per day in Tournaments. For example, you can now configure a Happy Hour on Monday from 10:00–16:00 (x2 multiplier) and another from 16:00–22:00 (x3 multiplier).
Keep in mind that if time periods overlap, the system will apply the first matching time range. For example:
Tue 00:00–15:00 → x5
Tue 12:00–18:00 → x10
Between 12:00–15:00, the system will use x5, then 15:00–18:00 → x10, and after 18:00 → x1.
Read more about Tournaments here:
New Mini-game - Ballanza
We’ve added a brand-new mini-game - Ballanza! Players drop a bouncing ball that travels through pegs and lands on a prize at the bottom. You can fully customize the game with your own skins, prizes, and access rules.
Ballanza supports standalone mode, predefined skins, and flexible configuration, just like our other random mini-games. Start creating your Ballanza game now under Gamification → Mini-Games in the Back Office!
Read more about the Ballanza game:
Dynamic properties in ‘Multiple check’, ‘Wait for event’, and ‘Check user profile’ activities
We’ve added Dynamic and Connected Properties support to the following activities in the Campaign Flow Builder:
Multiple Check activity
Check User Profile activity
Wait for Event activity
To view and use Dynamic and Connected Properties within these activities, they must be either:
Directly connected to the Start Campaign point, or
Linked to a Wait for Event activity.
This gives you the ability to create a campaign that starts when a player makes a casino bet and then guides them through different paths based on how much they bet, for example.
We do not recommend changing the campaign trigger when using dynamic or connected properties in the ‘Multiple Check’, ‘Check User Profile’, or ‘Wait for Event’ activities.
Read more about the Activities in the Flow builder:
Tooltips have been added to the Query Builders. When creating a Condition, you’ll now see an “i” icon next to each option in the dropdown menu. Hovering over it reveals detailed information about the selected Property.
Read more about the Properties tooltips in Query Builder:
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