โDecember 2025
Smartico release notes for December 2025 - covering CRM Automation and Gamification improvements done since the previous release.
Telegram Bot proxy mode
We have introduced Bot proxy mode for Telegram bots in the Instant Messages Gateway. This mode enables operators who already host their own Telegram bot logic to run Smartico in parallel without replacing their existing webhook configuration.
By design, Telegram supports only one active webhook per bot, preventing the registration of multiple webhook endpoints for the same Telegram bot. With Bot proxy mode, Telegram updates continue to be delivered to your existing webhook, and you simply forward those requests to Smartico using the Bot Proxy URL provided after saving the configuration. As long as the forwarded request preserves the original Telegram webhook payload format, Smartico can process the events in parallel with your internal bot logic. This allows you to extend Smartico messaging capabilities without disrupting your current bot integration.
Read more about the Telegram bot and the new Proxy mode in Configure the Bot in Smartico
Support for variations in the preview of communications
We have added support for variation previews across all communications, allowing you to navigate to any specific variation and initiate a preview for an applicable user. You can also trigger a preview directly from the default content, where the system automatically selects and sends the variation based on the user's criteria.

Read more about the preview capabilities of communications:
New Campaigns Dashboard
We have launched a comprehensive Campaigns Dashboard that provides a 360-degree view of your campaign performance, costs, and player engagement. Spanning eight dedicated tabs, this new tool allows you to:
Track Financials: Monitor key metrics like Total Deposits, GGR, and Attribution Value in the Summary view.
Mitigate Risk: Use the Alerts tab to instantly spot negative GGR, low conversion rates, and potential player churn.
Optimize Strategy: Leverage advanced analytics for A/B Testing, Control vs. Test uplift, and granular Communication Funnel tracking to ensure your marketing efforts drive maximum ROI.

Read more in the Campaigns Dashboard
Favorite Product Report Revamp
We've optimized the Favorite Product Report. The new version of the Favorite Product Report provides an overview of Favorite Product Segmentation, allowing you to monitor activity distribution, segment quality, and business health.

Show โExternal User IDโ in Minigames
Weโve added a new option to the mini-games template that allows you to display either the External User ID or the Spin Transaction ID in the game UI. When enabled, the selected ID is displayed on the main game screen after the player clicks Play/Spin and also appears in the winning pop-up at the end of the game. This option is disabled by default, meaning no ID is displayed in the game UI unless explicitly enabled.


Read more about mini-games:
Minimum amount of Points for Dynamic Rewards
We have added a "Minimum allowed amount" field within the Dynamic Formulas configuration when the reward type is set to Points, Gems, or Diamonds.
This setting allows you to define a threshold. If the dynamic formula's calculated result falls below the set minimum, the reward will be considered invalid and not issued to the user. This functionality is designed to help you avoid issuing small, unproductive amounts.

Read more Dynamic Points, Gems or Diamonds:
Missions sub-header
Weโve added a new โSub-headerโ field to the mission template. This field lets you display additional information below the mission title and supports both HTML and dynamic tags.

For dynamic missions, you can use the Sub-header to show dynamic values - such as a playerโs favorite game or provider instead of placing those tags in the mission title. On the UI, the sub-header appears directly below the mission title inside the mission modal.

Read more about missions:
Active Hours in Store items
Weโve introduced a new Active Hours option for Store items. When a time range is configured, the item will only be visible during those hours. Outside that window, it will remain hidden. The option is disabled by default, meaning the item will be visible all day.
Note: 'Active Hours' can work independently or in combination with 'Availability Period' and 'Restrict Purchase by Time', depending on your configuration.

Read more about Store items:
Improved Popup Behavior Across Multiple Browser Tabs
We have improved the pop-up display logic to ensure a smoother user experience when a customer has your site open in multiple tabs.
By default, Smartico displays the same pop-up in all active tabs. With the new configuration, pop-ups are restricted to a single tab, preventing duplicate displays and reducing user distraction.

The configuration is availabe in the Label settings, under the front-end section
Upload โUser Markersโ via CSV
Weโve added the ability to set User Markers using a CSV import in Segments. This update also allows you to modify properties that accept array values.
Important: Uploading tags via CSV will completely overwrite any existing tags for a user. It is not possible to append new tags or remove specific ones using this method. If you need granular control over tags, please use the REST API.

Required CSV Column - core_tags
Accepted Formats:
[ ] - Sets empty value
["text"] - Sets a single user marker containing text.
["text", "text1"] - Sets multiple text-based user markers.
["text", 10] - Sets multiple user markers containing both text and numeric values.
[10] - Sets a numeric user marker.
[10, 20] - Sets multiple numeric user markers.

Read more about CSV Imported Segments:
Recommended Bet and Deposit amounts
We've added two statistical properties available for the segmentation:
"Core: recommended casino bet amount" (core_recommended_casino_bet_amount) - holds the recommended bet amount in the user currency
"Core: recommended deposit amount" (core_recommended_deposit_amount) - holds the recommended deposit amount in the user currency
The recommendation logic can be configured according to the operator's needs in the Label settings.

Possible options are:
The most recent bet / deposit amount
The most used bet / deposit amount
The maximum bet / deposit amount
The minimum bet / deposit amount
'Upsell' statistical model
'Conservative' statistical model
The "Upsell" model challenges users to increase their upsell amounts while accounting for their typical behavior and the standard deviation around it. The "Conservative" model follows the current user behaviour without upsell intention.

Recalculation of models is happening every day in the period from 2:30 till 4:30 UTC.
To change the logic, please get in touch with your Success Manager.
Read more in the Recommended Bet and Deposit Amounts
Inbox notification preview position
We've introduced an inbox notification preview position setting during template creation. Now you have the flexibility to define the position individually for each template on both mobile and desktop devices.

Read more about Inbox template setup:
Tournaments Dashboard Revamp
We've optimized the Tournaments Dashboard. The new version provides a detailed analysis of your tournament usage, allowing you to track performance, costs, and product effectiveness. Itโs designed to help you monitor product performance over time, across segments and regions, identify trends, and make data-driven decisions to optimize your tournament usage strategy.

Limit the activities given by the Automation Rule.
Weโve added a new option to Automation Rules that lets you control how many times an activity can be granted to a user within a specific period. Once the limit is reached, no further activity will be issued until the next period begins. This new setting, โMax number of activities given per periodโ, is available for both Scheduled and Real-time Automation rules. For example, you can configure a bonus-granting rule to limit it to 3 per user per day, ensuring each user receives the bonus only 3 times per day.
When โOnce in a lifetimeโ is enabled, the โMax number of activities given per periodโ option is not available.

Read more about Automation rules:
Bonus Caps per Brand
We have introduced the Bonus cap configurations at the Brand level. This provides you with greater flexibility to set up different caps across your brands, in addition to the existing Label-level configuration.

Read more about Bonus Caps:
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