◾Favorite Product

📘 Overview

The Favorite Product Dashboard provides an overview of the Favorite Product Segmentation, allowing you to monitor the activity distribution as well as the quality of the segments and the health of the business.

🔍 How to Access the Bonus Cost Report

1. Navigate to Reports → Favorite Product

2. Select: Period

3. Explore the Dashboard for detailed insights.

Section 1: Value Scores split by Product Preference (%)

Use this chart to understand what differs between your Top, High, Medium and Low Value Score users in terms of the Product Preferences.

Section 2: Product Segmentation split by RFM Models

Use these 3 charts to further understand the distribution of the Product Segmentations, referring to them as a business funnel from New Customers, moving to Promising, moving to Champions.

Section 3: Weekly Distribution by Product Preference

Once you have an understanding on which distribution is healthiest for the business, based on the charts in sections 1 and 2, use this chart in order to understand whether the business moves in the right direction to increasing the value of the user base