# Favorite Product

## 📘 Overview

The Favorite Product Dashboard provides an overview of the [Favorite Product Segmentation](https://help.smartico.ai/welcome/products/ai-models/favorite-product-game-game-type-and-game-provider#favorite-product), allowing you to monitor the activity distribution as well as the quality of the segments and the health of the business.

**🔍 How to Access the Bonus Cost Report**

1. Navigate to Reports → Favorite Product
2. Select: Period
3. Explore the Dashboard for detailed insights.

### Section 1: Value Scores split by Product Preference (%)

Use this chart to understand what differs between your Top, High, Medium and Low Value Score users in terms of the Product Preferences.

<figure><img src="/files/5UfqirmibLm31MXlwRvP" alt=""><figcaption></figcaption></figure>

### Section 2: Product Segmentation split by RFM Models

Use these 3 charts to further understand the distribution of the Product Segmentations, referring to them as a business funnel from New Customers, moving to Promising, moving to Champions.

<figure><img src="/files/c3t7ixo3bhme8lQNgVxp" alt=""><figcaption></figcaption></figure>

### Section 3: Weekly Distribution by Product Preference

Once you have an understanding on which distribution is healthiest for the business, based on the charts in sections 1 and 2, use this chart in order to understand whether the business moves in the right direction to increasing the value of the user base

<figure><img src="/files/0f0M7UBInRrNA6ru4lQV" alt=""><figcaption></figcaption></figure>


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