# Benchmark ## 📘 Overview The **Benchmark Report** provides monthly trend analysis for your key KPIs, allowing you to compare your **brand’s performance against industry benchmarks**.\ This report is divided into three tabs: * **Acquisition** * **Deposit Activity** * **Betting Activity** It’s designed to help you monitor performance across the entire player lifecycle, identify trends, and make data-driven decisions.

#### 🔍 How to Access the Benchmark Report 1. Navigate to Reports → Benchmarks 2. Select: 1. Product (by player’s segmentation) 2. Country 3. Explore the tabs for detailed insights. ## 📂 Acquisition Tab Focus on new player acquisition and early-stage engagement. ### FTDs **What it is** The total number of unique players who made their first deposit within the selected period. **Why it matters** FTDs reflect the success of your acquisition efforts and are the starting point for your revenue funnel. **Example Insight** * If FTDs increased 20% MoM but retention didn’t improve, acquisition quality may be low (bonus hunters). * If FTDs are flat but revenue is growing, you may be improving player LTV through engagement.

### Retention by FTD Month **What it is** Percentage of players who deposited for the first time in a given month and remained active (or deposited again) in subsequent months. **Why it matters** Shows long-term engagement and product-stickiness of your acquisition cohorts. **Example Insight** * If Month 2 retention is 50% below industry benchmark, you may have onboarding or game experience issues. * If early retention improves but later drops, focus on mid-lifecycle engagement.

### Average Deposit (7 & 30 Days from FTD) **What it is** The average total deposit amount per player within the first 7 or 30 days after their first deposit. **Why it matters** Helps identify short-term monetization potential and LTV forecast accuracy. **Example Insight** * If 7-day average rises while FTD count stays flat, you’re attracting higher-value players. * If 30-day average drops while retention improves, players are depositing smaller amounts over time.

### Average FTD Amount per Player **What it is** The mean value of the first deposit made by new players. **Why it matters** Indicates initial player confidence and market pricing expectations. **Example Insight** * If Avg FTD amount is below benchmark, consider adjusting welcome offers or deposit UI. * If Avg FTD is high but retention is low, you might be attracting high-risk players who don’t stick around.

### Registration-to-FTD Conversion Rate **What it is** Percentage of registered users who made their first deposit. **Why it matters** Measures the efficiency of your funnel from registration to deposit. **Example Insight** * If Conversion Rate drops after UI changes, your onboarding process needs review. * If Conversion improves during promos, evaluate cost vs. lifetime value to ensure profitability.

### Days Between Registration and FTD **What it is** Average time between when a user registers and makes their first deposit. **Why it matters** A shorter gap usually signals a healthy funnel and strong intent. **Example Insight** * If this KPI increases, your onboarding flow might be too slow or bonuses unappealing. * If it’s near zero but retention is poor, players may be pushed to deposit too early.

## 📂 Deposit Activity Tab Helps analyzing the deposit patterns and player spending depth. ### Deposit Amount MoM Change % **What it is:** The percentage change in total deposit amount compared to the previous month. **Why it matters:** Shows overall revenue momentum and seasonality. **Example Insight:** * If MoM deposit growth outpaces FTD growth, engagement from existing players is strong. * If MoM deposits drop despite stable FTDs, retention or churn may be an issue.

*Positive % = growth, Negative % = decline.*

### Net Cash to Deposit Ratio **What it is:** Deposit Amount minus Withdrawal Amount as a percentage of the Deposit Amount **Why it matters:** Indicates profitability. **Example Insight:** * If ratio drops, players might be winning more or bonuses are too generous. * If ratio rises significantly, review game fairness and risk controls.

### Deposit Amount Pareto **What it is:** Distribution of deposits by player segments (e.g., 20% of players contributing 80% of deposits). **Why it matters:** Shows dependency on high-value players (VIP concentration). **Example Insight:** * If Pareto ratio worsens (e.g., 10% of players = 90% of deposits), your revenue is too reliant on a few whales. * If distribution becomes more balanced, you’re building a healthier player base.

### Average Deposit Amount per Depositor **What it is:** Average deposit amount per player who deposited at least once. **Example Insight:** * If Avg Deposit per Depositor rises while depositor count drops, revenue is driven by VIPs, not mass. * If it’s below benchmark, consider payment method optimization or tiered offers.

## 📂 Betting Activity Tab Measure player engagement and activity for Casino and Sports. ### Active Players MoM Change % **What it is:** Month-over-month percentage change in the number of players who placed at least one bet. **Why it matters:** Measures engagement growth or decline. **Example Insight:** * If Active Players drop but deposits stay stable, you have fewer but higher-value users. * If both drop, your engagement strategy needs review.

### Active Players by Activity Segments **What it is:** Breakdown of active players into acquisition cohorts: * New: First activity this month. * Retained: Played last month and this month. * Reactivated: Returned after inactivity. **Example Insight:** * If retained segment shrinks, churn is increasing. * If reactivated grows, win-back campaigns are effective.

### Stickiness **What it is:** Frequency of user activity within the month (e.g., ratio of DAU to MAU). **Why it matters:** Indicates how often players return and engage with your platform. **Example Insight:** * If stickiness drops but active users rise, you’re acquiring more low-frequency players. * If stickiness improves, players are building habits.

### Casino/Sport Average Playing Days **What it is:** Average number of distinct days a player has a bet in the period. **Why it matters:** Shows consistency of engagement in product vertical. **Example Insight:** * If Avg Playing Days rises, players are forming strong engagement loops. * If it falls, review product variety and bonus structures.

### Bet Amount per single Bet (Casino & Sports) – Median and 95^th percentile **What is median:**\ The middle value of all casino bets placed during the selected period. This avoids distortion from extreme outliers (whales or very small bets). **Why it matters:** A stable median reflects consistent engagement from the core player base, rather than being skewed by a few high rollers. **Example Insight:** If Median Bet Amount increased by 15% MoM, while traffic stayed stable, it may indicate players are becoming more confident and engaged. **What is 95th percentile:** The 95th percentile of all bets – the minimum bet size of the top 5% of bets. This reflects VIP betting behavior. **Why it matters:** A strong top 5% indicates the presence and health of a high-value segment. **Example Insight:** If Top 5% Bet Amount dropped by 20% while Median remained stable, your VIP activity might be shrinking (possible churn or reduced high-stakes play). If Top 5% surged during a promo period, check retention post-promo to confirm it’s not bonus-driven play.

✅ What to Look For * How your KPIs compare to the industry benchmark. * Which KPIs are trending up or down month over month. * KPI Explanation, What to Look At (vs. Industry), Good Signs, Bad Signs