❄️January 2026
Smartico release notes for January 2026 - covering CRM Automation and Gamification improvements done since the previous release.
New Common Case - 'Users who bought a store item in the last X days’
We’ve introduced a new Common Case template called ‘Users who bought a store item in the last X days’. It allows you to segment users who purchased a specific store item(s) within a defined time period - for example, users who bought the FreeBet Bonus in the last 10 days.
Read more about Common Cases
Game Sessions
Game Sessions are important for gaining a deeper understanding of your user base's betting behavior and preferences. As such, we are introducing two new event types that let you track which games users play, how long they stay active, their wagering statistics, precisely when they switch between titles, and more... It will give you full visibility into gameplay behavior, giving you the data to drive repeat engagement through targeted campaigns or rekindle user interest.
The Game Session’s Report page helps you gain a broader view of behavioral trends across your entire user base and view the bigger picture by tracking how gameplay data evolves over time. You can observe fluctuations in key metrics like session duration, average bet amount, number of games played per session, and more. This level of insight helps you spot emerging betting and game trends, providing the clarity needed to adjust your strategies precisely when it matters most.
Building on these insights, you can utilize the data to set up campaigns triggered directly by session events. For instance, you can target users who completed a gameplay session longer than 30 minutes with an average bet of at least €10. Just use the event payload to define your targeting conditions and automate the response.
Check our help page for a deep dive into Game session events and use cases to drive retention and increase the attention of your users:
Issue Bonus from Template
We’ve added a new option that allows you to issue a bonus directly from the bonus template. This makes it easy to test a bonus template by manually issuing a specific bonus to a selected user. The new button is available within the bonus template. Note that this option is intended primarily for testing purposes.
Read more about Bonuses
New Common Case - ‘Users who participated in Campaign X’
We’ve introduced a new Common Case template called ‘Users who participated in Campaign X’. This template lets you segment users based on their campaign participation status - for example, users who entered a specific campaign, are currently active in it, or have completed it. You can also filter users by when they started or finished their campaign journey, such as users who joined or completed the campaign within the last X days.
Read more about Common Cases:
Last updated
Was this helpful?