❄️January 2026
Smartico release notes for January 2026 - covering CRM Automation and Gamification improvements done since the previous release.
Custom Section with Badges
We’ve introduced Badges in Custom Sections. You can now create custom sections that display badges independently from the regular Badges section. This allows you to showcase specific or exclusive badges that you may not want to appear in the standard Badges view. In addition, you can organize badges within the custom section by creating Badge Categories, making it easier to group and present badges in a structured and meaningful way.
Read more about Custom Sections
Smartico AI Agents: Popup Builder
New Popup Builder Agent that will help you to build interactive popups without the need for design and knowledge of HTML/CSS/JavaScript/
Read more about AI Agents
Smartico AI Agents: Data Analyst
We are excited to introduce Smartico AI Agents - an intelligent assistant solution designed to help you analyze data, understand platform features, and get instant answers without ever leaving your workflow.
Built on advanced Large Language Models (LLMs), the AI Agents system provides context-aware responses by accessing the Smartico platform's knowledge base and data warehouse.
The system currently includes specialized agents, each designed for specific tasks:
Product Expert Agent: Your expert guide for platform features, configurations, and troubleshooting.
Data Analyst Agent: Your data analytics expert for querying setup data, generating charts, and providing insights.
Read more about AI Agents
New Common Case - 'Users who didn't open recent communications’
We’ve added a new Common Case template called 'Users who didn’t open recent communications'. It allows you to segment users who have not opened communications sent to them within a selected time period - for example, users who didn’t open at least 10 emails in the last 10 days.
Read more about Common cases
Dynamic Missions: Recommended Bet and Deposit Amounts
You can now create dynamic missions based on recommended casino bet and deposit amounts. Players progress by placing the specified bet or deposit amount, with all configuration handled directly in the mission task.
Read more about Dynamic missions and Recommended Bet and Deposit Amounts
New Common Case - 'Users who bought a store item in the last X days’
We’ve introduced a new Common Case template called ‘Users who bought a store item in the last X days’. It allows you to segment users who purchased a specific store item(s) within a defined time period - for example, users who bought the FreeBet Bonus in the last 10 days.
Read more about Common Cases
Game Sessions
Game Sessions are important for gaining a deeper understanding of your user base's betting behavior and preferences. As such, we are introducing two new event types that let you track which games users play, how long they stay active, their wagering statistics, precisely when they switch between titles, and more... It will give you full visibility into gameplay behavior, giving you the data to drive repeat engagement through targeted campaigns or rekindle user interest.
The Game Session’s Report page helps you gain a broader view of behavioral trends across your entire user base and view the bigger picture by tracking how gameplay data evolves over time. You can observe fluctuations in key metrics like session duration, average bet amount, number of games played per session, and more. This level of insight helps you spot emerging betting and game trends, providing the clarity needed to adjust your strategies precisely when it matters most.
Building on these insights, you can utilize the data to set up campaigns triggered directly by session events. For instance, you can target users who completed a gameplay session longer than 30 minutes with an average bet of at least €10. Just use the event payload to define your targeting conditions and automate the response.
Check our help page for a deep dive into Game session events and use cases to drive retention and increase the attention of your users:
Issue Bonus from Template
We’ve added a new option that allows you to issue a bonus directly from the bonus template. This makes it easy to test a bonus template by manually issuing a specific bonus to a selected user. The new button is available within the bonus template. Note that this option is intended primarily for testing purposes.
Read more about Bonuses
New Common Case - ‘Users who participated in Campaign X’
We’ve introduced a new Common Case template called ‘Users who participated in Campaign X’. This template lets you segment users based on their campaign participation status - for example, users who entered a specific campaign, are currently active in it, or have completed it. You can also filter users by when they started or finished their campaign journey, such as users who joined or completed the campaign within the last X days.
Read more about Common Cases:
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