◾Minigames

📘 Overview

The Minigames Report provides trends and product analysis for your Minigames KPIs. This report is divided into two tabs:

• General Stats

• Performance

It’s designed to help you in monitoring, managing and optimizing your business usage of the Minigames product, and make data-driven decisions.

🔍 How to Access the Minigames Report

1. Navigate to Reports → Gamification → Mini Games

2. Select:

   1. Period

   2. MG Type

   3. MG Name

   4. User ID

   5. RFM Segment

The Report consists of 2 tabs:

1. General Stats - focuses on the overall stats and daily trends of the Minigames related KPIs.

2. Performance - helps getting analytical insights on the current effectiveness and future optimizations of the Minigames product in your Business.

General Stats tab:

Section 1: KPIs & Charts

We’ve introduced a funnel comparing the share of total active players who also engaged in minigames during the chosen period.

Key Metrics Included:

• Total Actives (unique count of players that had either bet or deposit during the period in question)

• MG Users (unique count of players that had a gaming activity on the Minigames during the period in question)

Section 2: FTD VS. non-FTD split of the Minigame Actives

This section shows how minigame activity is distributed between FTDs and non-FTDs during the chosen period.

Key Distribution Included:

• Total Active MG Users (for the chosen filters) distributed between the players that had at least one deposit and the players that hadn't deposited yet.

Section 3: Minigames Cost* split per Minigame types

This section shows how total Minigame Costs are distributed across different minigame types. the Minigame Cost refers to the value of the Minigame buyin points.

Key Metrics and Distribution Included:

• The chart shows how total minigame costs are distributed across different minigame types.

Section 4: Minigame Active players VS. Total Active players distribution per RFM Segment

This section introduces a chart showing the proportion of minigame activity versus total activity across different RFM (Recency, Frequency, Monetary) segments.

Key Visualization:

100% stacked chart, showing on one hand the split of the Minigame Users between the different RFM Segments and on the other hand the split of all the Active Users between the different RFM Segments (as a benchmark).

Section 5: Daily Trend of the Total Active Players VS. Minigame Active Players

This section introduces time-series chart comparing overall platform activity with minigame-specific activity on a daily basis.

Key Visualization:

A Daily trends of the unique Players, having either Bet or Deposit on each day VS. a daily trend of the unique players having a Minigame bet on each day.

Section 6: Daily Trend of the Minigames Spins per Minigame User

This section introduces a daily trend chart showing the average number of minigame spins per active user.

Key Visualization:

Daily trends of the unique Minigame Bettors, Total Spins Count and the Spins Count per Minigame User .

Performance tab

Section 1: AVG Active Hours: MG Days VS. non-MG Days & AVG Bet Count and Amount: MG Days VS. non-MG Days

We’ve introduced a charts comparing Minigame users’ AVG Active Hours and AVG Bet Count & Amount on days with minigame activity vs. days without the Minigame Activity.

Key Metrics Included:

• The KPIs in charts are measured for the Players that were active on Minigame during each day, comparing their Minigame average values on this day to the average baseline values during the 30 days prior to the Minigame activity. Green line and Red Column being higher than the others indicate a positive Minigame effect. In order compare "apples to apples", the measured KPIs exclude the Minigame activity, so in case we observe an increase in KPIs - it's related to the effect that the product has on the real gaming activity, but is not related to the additional KPIs produced by the Minigame itself.

Section 2: Players' behaviour a day before the Minigame activity VS a day after the Minigame activity.

We’ve introduced a charts comparing Minigame users’ AVG KPIs during the day before the Minigame Activity to the Minigame users' AVG KPIs during the day after the Minigame Activity.

Key Metrics Included:

• This set of pie charts shows the share of players whose activity (Active Hours, Bet Count, Average Bet Amount, Deposits) increased a day after participating in a minigame compared to the day before participating in a minigame.

Section 3: Charts showing the RFM Effectiveness per Minigame Type.

We’ve introduced charts, ranking which RFM segments perform best for each minigame type.

Key Metrics Included:

• The Minigames Effectiveness Score, which is measured by calculating the players gaming and wallet activity before the minigame activity VS. after the minigame activity. The higher the score - the better the players' behaviour following the engagement with minigame.

  The split and the grading of the Minigame Types per RFM Segment based on this Effectiveness Score will show which combination is the optimal for the value boost. The top RFM Segment per each RFM Segment is the best.

Section 4: Minigame Gaming and Wallet quality Table & Minigame Gaming and Wallet quality Chart

We’ve introduced a table and a scatter chart measuring how each minigame influences core gaming activity or wallet actions (deposits).

Key Metrics Included:

• Calculating the activity optimization split by activity type (Gaming Activity = Bet and Wallet Activity = Deposit) and by Specific Game allows you to pick the right game for boosting the relevant KPI and reach the business targets.

  The Table shows the Games grading by Activity Increase type and Increase Tier (Low/Medium/High), while the Scatter Chart shows a more graphic view of this analysis.