◾Points/Gems/Diamonds Dashboard

📘 Overview

The Points/Gems/Diamonds Dashboard provides statistical, operational and analytical overview for your Virtual Currencies KPIs. This report is divided into three tabs:

General Stats
Operational Data
Analytical Data

It’s designed to help you in monitoring, managing and optimizing your business usage of the Virtual Currencies, and make data-driven decisions.

🔍 How to Access the Points/Gems/Diamonds Report

Navigate to Reports → Gamification → "Points, Gems, Diamonds"
Select:
1. Period
2. Rewards Currency
3. Rewards Source
4. Value Score

The Report consists of 3 tabs:

General Stats - focuses on the overall stats and trends of the Virtual Currencies related KPIs.
Operational Data - provides the operational insights on the optimizations of the Virtual Currency product in your Business.
Analytical Data - measures the effectiveness of the Virtual Currency usage from different perspectives.

General Stats tab:

Section 1: Totals ribbon

A set of KPIs showing the total usage of the Virtual Currencies during the chosen period.

Key Metrics Included:

Rewarded Amount (total amount of all the types of Virtual Currencies that were awarded, based on the filtered dimensions. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats).
Used Rewards Amount (total amount of all the types of Virtual Currencies that were used by the plyers, based on the filtered dimensions. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats).
Net Amount (Rewarded-Used) (Rewarded Amount as per it's definition minus the Used Rewards Amount as per it's definition).
Unique Reward Program Users (Unique number of players that engaged with the Virtual Currency feature by either getting the Rewards or Spending them).
Reward Program Transactions (Count of overall transactions related to the Virtual Currency feature. Count of Rewards plus the count of Rewards Spend)

Value to You: This section shows the general stats of the Virtual Currency feature within the according to the applied filters.

Section 2: Rewards Usage Funnel

This section shows the level of the Virtual Currency feature penetration in you Business.

Key Funnel Steps Included:

Unique Players with Deposits/Bets Count - number of unique players that engaged in Wallet or Gaming activity. Total Active players for the Business.
Unique Players with Virtual Currency Awarded - number of unique players that were granted the Virtual Currency.
Unique Players with Virtual Currency Awarded and used - number of unique players that were granted the Virtual Currency and also used it by spending it. The assumption, made for the sake of the analysis is that this is the population that is fully aware of the Virtual Currency feature.

Value to You: Measure the adoption rate of your Virtual Currency.

This chart separates passive recipients from active users, giving you a clear view of how many players are genuinely engaged with your loyalty ecosystem.

Section 3: Daily Activity

This section shows how total Virtual Currency daily usage in terms of the Amounts and Unique Users.

Key Metrics Included:

Awarded Amount - daily amounts of all the types of Virtual Currencies that were awarded. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's trends.
Spent Amount - daily amounts of all the types of Virtual Currencies that were spent by the users. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's trends.
Unique Users earning or spending points/gems/diamonds - daily count of unique users that received the Virtual Currencies or spent it.

Value to You: Measure the daily penetration and activity of your program.

This chart is crucial for monitoring operational capacity (Awarded Amount) against active player engagement (Spent Amount and Unique Users) in real-time.

Section 4: Amounts Awarded by Source

This section introduces a pie chart showing the proportion of the Rewards Amount by each Reward Source.

Key Visualization:

Pie chart, showing the total amount of all the types of Virtual Currencies that were awarded, split by sources of the rewarding. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats

Value to You: The chart clearly breaks down the total financial outlay of your Virtual Currency program by the triggering source.

It allows operators to monitor the cost contribution of each distinct reward mechanism (e.g., missions, campaigns, automation rules, etc.) to ensure budget compliance.

Section 5: Amount Usage by Type

This section introduces a pie chart showing the proportion of the Rewards spend Amount by each Reward Spend Type.

Key Visualization:

Pie chart, showing the total amount of all the types of Virtual Currencies that were spend by the users, split by sources of the Reward Type. For example, the Virtual Currencies can be used for an in-store purchase. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats

Value to You: The chart clearly breaks down the total spent amount of your Virtual Currency program by the final redemption type.

It allows operators to validate the investment in each reward channel and identify which redemption options should be prioritized or retired.

Section 6: Amounts Awarded and Usage % by RFM Segments

This section introduces the Rewards Amounts and the Rewards Amount usage as a share of the Rewarded Amount, split by the RFM Segments.

Key Visualization:

On the left side of Axis Y - Bar Charts, indicating the total Awarded Amount of the Virtual Currencies, split per users' current RFM Segmentation. On the right side of Axis Y - points, indicating the Rewards Amount usage as a share of the Rewarded Amount

Value to You: The chart reveals a direct correlation between player RFM Segment and program health.

It diagnoses engagement leakage by showing which RFM segments are accumulating points without spending them, indicating a potential need for better awareness or more appealing redemption options.

Section 7: Amounts Awarded and Usage % by Value Score

This section introduces the Rewards Amounts and the Rewards Amount usage as a share of the Rewarded Amount, split by the Value Score Segments.

Key Visualization:

Value to You: The chart directly assesses the profitability of your rewards program.

By measuring Usage % (Rewards Used as a Share of Rewards Awarded) for each Value Score segment, it flags potential leakage where high-value players are receiving expensive rewards but are failing to engage with them.

Operational Data tab

Section 1: Rewards Hourly Distribution (Amount)

We’ve introduced a charts showing the hours on which most of the Reward Amounts are being granted to the users.

Key Visualization:

The columns present the Awarded Amounts per hour in day.

Value to You: It provides crucial operational oversight by identifying when the majority of the rewards budget is being spent. This enables the analysis of reward efficiency on an hourly basis, helping to ensure that the cost of incentives is spread optimally throughout the day.

Section 2: Popular Hours for Purchasing (Amount)

We’ve introduced a charts showing the hours on which most of the Reward Amounts are being spent by the users.

Key Visualization:

The columns present the Amounts of the Purchased Items per hour in day.

Value to You: The hourly breakdown allows marketing teams to synchronize campaign delivery with purchase intent.

By knowing when spending peaks, you can deploy push notifications or limited-time store discounts just before or during those crucial hours to maximize conversions.

Section 3: Sources for awarding Points/Gems/Diamonds.

We’ve introduced a table, presenting the top 10 sources for awarding users with the Virtual Currency.

Key Metrics Included:

Unique Users - unique count of users that were granted with the Virtual Currency rewards.
Items per User - how many rewards was each user given in average.
Average Value per Item (currency) - the Virtual Currency of a single Reward in average. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats.

Value to You: It provides vital oversight for budget planning by identifying the top 10 cost drivers for your VC program. Tracking the Average Value per Item ensures that the intended value of rewards is consistent and helps control overall inflation.

Section 4: Specific Source Entities for awarding Points/Gems/Diamonds

We’ve introduced a table, presenting the detailed source entities for awarding users with the Virtual Currency.

Key Metrics Included:

Unique Users - unique count of users that were granted with the Virtual Currency rewards.
Items per User - how many rewards was each user given in average.
Average Value per Item (currency) - the Virtual Currency of a single Reward in average. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats.

Value to You: This table provides the deepest level of visibility into reward allocation and cost drivers. By breaking down metrics (Unique Users, Items per User, Average Value per Item) by the specific source entity, operators can instantly identify if a single mission, specific campaign, or particular game is over-distributing rewards.

Section 5: Most Popular Store-purchased rewards

We’ve introduced a table, presenting the detailed view of the most popular items that are being store- purchased using the Virtual Currency.

Key Metrics Included:

Unique Buyers - unique count of users that purchased the rewards.
Items per User - how many rewards did each user purchase in average.
Item Value (currency) - the Virtual Currency value of a single purchased Reward in average. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats.

Value to You: This table provides essential intelligence on player demand by identifying the most sought-after store redemption items purchased with Virtual Currency.

Analyzing Unique Buyers and Items per User validates which rewards have the highest player appeal, guiding the inventory decisions for your rewards store.

Section 6: Most Awarded non-store Rewards

We’ve introduced a table, presenting the detailed view of the most awarded non-store items.

Key Metrics Included:

Unique Buyers - unique count of users that were awarded with the rewards.
Items per User - how many rewards was each user awarded with in average.
Item Value (currency) - the Virtual Currency value of a single awarded Reward in average. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats.

Value to You: It provides essential insight into the operational cost and distribution of your core incentive mechanisms. Analyzing the Item Value and Items per User ensures these foundational rewards are being dispensed at the intended rate.

Section 7: Users with Balance & not online for the last 3 days.

We’ve introduced an operational table, presenting the list of the players with a Virtual Currency balance that haven't been online for at least 3 days.

Key Metrics Included:

Last Date Online - the date on which the user was online for the last time.
Last Deposit Date - the date on which the player made his last approved deposit.
Player's Value Score - the current Value Score Segment, the user is tagged with.
Currency Balance - the total amount of the Virtual Currency, the player has on his balance. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats.

Value to You: This table provides a real-time list of high-risk, high-value players who are showing early disengagement (not online for 3 days) despite still holding funds (Currency Balance).

You can use this list to trigger immediate, personalized win-back campaigns, preventing the churn and maximizing player lifetime value.

Section 8: Top reward receivers

We’ve introduced a table, presenting the list of the players with the most Virtual Currency awarded. For those players we're also adding an amount, they spent.

Key Metrics Included:

Last Date Online - the date on which the user was online for the last time.
Last Deposit Date - the date on which the player made his last approved deposit.
Awarded Amount - the total amount of the Virtual Currency, the player was awarded with. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats.
Spent Amount - the total amount of the Virtual Currency, the player has spent. The amounts from the different currency types are summarized as an absolute numbers, thus it's important to filter the specific currency type to see it's stats.

Value to You: This table provides crucial insight into reward efficiency by tracking the total Awarded Amount against the Spent Amount for your most heavily rewarded users.

It helps quickly identify if high-cost players are hoarding rewards (high awarded, low spent) or actively engaging, ensuring better resource allocation.

Analytical Data tab

This analytical overview measures the effectiveness of the Virtual Currency usage from different perspectives.

In order to achieve it, a performance comparison is conducted between: Users that are aware of the Virtual Currency Gamification feature - meaning not only do they earn it, but they're also spending it ("awarded & redeemed" population). Users that are not necessarily aware of the Virtual Currency Gamification feature - meaning they earn it, but they're not spending it ("awarded & non redeemed" population). Comparing these 2 population performances should allow the Business a good understanding about the adoption of this Gamification feature, while the Explanations and Action Items section should focus the Business on the necessary adjustments.

Section 1: Currencies Usage Effectiveness - Bonus Spent

We’ve introduced an analytical visualization, insight and explanation sub-sections, measuring the effectiveness of the Virtual Currency usage from the Bonus Spent perspective.

IMPORTANT- in order to properly analyze this chart the Business Bonus Info needs to be properly synced.

Bonus Spent Behaviour definition is Bonus Cost divided by Deposit Amount.

Interpreting the Results:

In case the Points/Gems/Diamonds usage changes the Bonus Spent Behaviour by more than 1 time, it means that the usage of this feature is effective and it reduces the Bonus Cost of the Business on the account of the Gamification.
In case the Points/Gems/Diamonds usage changes the Bonus Spent Behaviour by less than 1 time, it means that the usage of this feature needs to be optimized by offering the points redemption to the players as an alternative to the Bonuses granted by the Business

Value to You: This analysis is the primary tool for budget reallocation.

If the usage of the Virtual Currency is highly effective (changes Bonus Spent Behaviour by more than 1 time), it provides clear evidence to shift marketing budget from cash bonuses toward the lower-cost gamification system. Otherwise the usage of this feature needs to be optimized by offering the points redemption to the players as an alternative to the Bonuses granted by the Business.

Section 2: Currencies Usage Effectiveness - Revenue

We’ve introduced an analytical visualization, insight and explanation sub-sections, measuring the effectiveness of the Virtual Currency usage from the Player Value perspective.

Revenue definition is Casino GGR per Active Player.

Interpreting the Results:

In case the Points/Gems/Diamonds changes the Average Revenue per Player by more than 1 time, it means that the this feature is properly used by the Business. Pushing more players to redeeming their points will improve the engagement and as a result also increase their average value.
In case the Points/Gems/Diamonds changes the Average Revenue per Player by less than 1 time, it means that the points are being redeemed mostly by a low value players, and the Business should push the high value players with the higher bonus spent into redeeming the points as an alternative to the Bonus granted by the Business.

Value to You: This analysis validates growth strategy: a successful Virtual Currency program (change is more than 1 time) indicates that point redemption is driving increased player engagement and activity, serving as a powerful lever to elevate the overall average value of the customer base. Otherwise it indicates you on the need to push the high value players with the higher bonus spent into redeeming the points as an alternative to the Bonus granted by the Business.

Section 3: Currencies Usage Effectiveness - Lifetime Expectancy

We’ve introduced an analytical visualization, insight and explanation sub-sections, measuring the effectiveness of the Virtual Currency usage from the Player Lifetime Expectancy perspective.

Lifetime Expectancy definition is Last Bet Date minus the FTD Date.

Interpreting the Results:

In case the Points/Gems/Diamonds changes the Lifetime Period per Player by more than 1 time, it means that the this feature is properly used by the Business. Pushing more players to redeeming their points will improve the engagement and as a result also increase their Lifetime.
In case the Points/Gems/Diamonds changes the Lifetime Period per Player by less than 1 time, it means that the points are being redeemed mostly by a fast churning player, and the Business should push the players into redeeming the points as soon as possible during their journey, which will improve their engagement.

Value to You: This analysis directly measures the Virtual Currency program’s influence on Player Lifetime Expectancy.

It validates whether point redemption successfully increases player engagement, which is the key driver for maximizing customer Lifetime Value (LTV). In case this is not the case, you should push the players into redeeming the points as soon as possible during their journey, which will improve their engagement.

Section 4: Awards VS Deposits

We’ve introduced an analytical visualization, insight and explanation sub-sections, measuring the Statistical Correlation between the Virtual Currency Amount and the Deposit Amount.

Interpreting the Results:

In case of positive correlation, the increase in Rewards causes increase in Player Depositing activity. This is a healthy feature adoption for the Business. In case of negative correlation, the increase in Rewards causes decrease in Player Depositing activity. In such case the rewarding behaviour needs to be optimized and the players need to be made aware of the feature and its' advantages.

Value to You: This analysis flags strategic misalignments: a negative correlation indicates that the rewards are potentially substituting deposits or that players are unaware of the program's intended function.

This triggers the need to immediately optimize the rewarding structure and enhance player awareness.

In case of positive correlation, the increase in Rewards causes increase in Player Depositing activity.

Section 5: Awards VS Bet Amount

We’ve introduced an analytical visualization, insight and explanation sub-sections, measuring the Statistical Correlation between the Virtual Currency Amount and the Bet Amounts.

Interpreting the Results:

In case of positive correlation, the increase in Rewards causes increase in Player Betting activity. This is a healthy feature adoption for the Business. In case of negative correlation, the increase in Rewards causes decrease in Player Betting activity. In such case the rewarding behaviour needs to be optimized and the players need to be made aware of the feature and its' advantages.

Value to You: This analysis flags strategic misalignments: a negative correlation indicates that the rewards are not translating into desired betting activity, suggesting optimization is needed for the rewarding structure or better player awareness of the feature's advantages.

In case of positive correlation, the increase in Rewards causes increase in Player Betting activity.

Section 6: Bonus Cost VS Reward Program

We’ve introduced an analytical visualization and explanation sub-sections, measuring the Visual trade-off between the Virtual Currency Amount and the Bet Amounts.

IMPORTANT - in order to properly analyse this chart the Business Bonus Info needs to be properly synced.

Interpreting the Results:

The Business needs to aim towards reducing its' Bonus Amounts by introducing this Gamification Feature. Having this in mind, there should be a trade off between decreasing the Bonus Cost and increasing the Reward Points.

If this is not the case, the Business should work towards this aim and point the users towards the Rewards rather than "feeding" them with the traditional bonuses.

Value to You: This visualization provides a direct measure of the trade-off between Bonus Cost and Reward Points, which is the core goal of the gamification feature.

It confirms whether increasing the issuance of Virtual Currency successfully leads to a corresponding reduction in expensive traditional bonus amounts.

Last updated 11 hours ago

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