◾Recommended Bet and Deposit Amounts

Smartico is making a statistical analysis of user activity and bringing the following information in the reporting and as properties available for segmentation:

• Statistical Model for recommending a Conservative Deposit Amount - suggests a personalized Deposit Amount, considering the user's Depositing behaviour.

• Statistical Model for recommending an Upsell Deposit Amount - suggests an upsell on the Deposit Amount, considering the user's Depositing behaviour.

• Statistical Model for recommending a Conservative Casino Bet Amount - suggests a personalized Casino Bet Amount, considering the user's Casino Betting behaviour.

• Statistical Model for recommending an Upsell Casino Bet Amount - suggests an upsell on the Casino Bet Amount, considering the user's Casino Betting behaviour.

All of these models are using the user's most recent Depositing or Betting activity for calculating the Recommended Amounts.

The models are calculating a range of user's activity-related KPIs (such as Maximum Amount, Average Amount, Median Amount, Standard Deviation etc.) in order to create an algorithm for the suggested Conservative and Upsell Amounts.

Result of the model calculation is stored in the following user state properties that are available for segmentation:

• Core: recommended casino bet amount" (core_recommended_casino_bet_amount) - holds the recommended bet amount in the user currency

• "Core: recommended deposit amount" (core_recommended_deposit_amount) - holds the recommended deposit amount in the user currency

These properties are updated by event "Core: favorite/recommended metrics update" (core_fav_game_update) that is generated by the system in the night for all users that have changes in the recommended amounts or favorite preferences. The same event is used in the Favorite product, game, game type & game provider

For a better UX, the Calculated Amounts are then being rounded by an additional process.

"Recommended Amounts" of the player can be used in the Segmentation and the Dynamic Missions, with each player having a dynamically set personal goal. Read more about dynamic missions.

FAQ

Q: What factors are taken as the basis for the Recommended Amounts calculations?

We are taking Maximum Amount, Average Amount, Median Amount, Standard Deviation.

Q: How often are the Recommended Amounts recalculated?

We aim to recalculate after midnight, within the time window from 2:30 to 4:30 AM UTC.

This time is chosen to have minimal impact on the overall system performance and have fresh betting activities already delivered from the integrated systems to Smartico.

Q: How can i make sure the Recommended Amount is appropriate for the user?

Upon choosing the preferred recommendation method, you can check the Recommended Amounts in the user profile with the user's Actual KPIs listed beside them, giving you a good indication on the validity of the calculation.