🌷March 2026
Smartico release notes for March 2026 - covering CRM Automation and Gamification improvements done since the previous release.
New Mini-game - Coin Flip
We’re excited to introduce Coin Flip, a fun and engaging mini-game where players flip a coin for a chance to win a prize. Each side of the coin holds a different reward, and the outcome depends on where it lands.
Key Features:
Ready-to-use global skins with full customization options
Define prize types, quantities, and win probabilities
Set the cost per attempt (free, gamification points, or spin attempts)
Read more about Coin Flip mini-game
New Football Skins
Bring the thrill of football to your mini-games with fresh, dynamic new skins. We’ve expanded the football skin collection for the following games:
Ballanza
Voyager
Treasure Hunt
Lootbox Map
Lootbox Cards
Read more about Mini-game skins
User time zone in ‘Active hours within the day.’
We’ve introduced a new 'User time zone' option in the 'Active hours within the day' setting, available in Real-time Campaigns and Real-time Automation Rules. When ‘Active hours within the day’ is enabled, the default setting is ‘System time (UTC)’. You can now switch to ‘User time zone’, which means the active hours will be applied based on each player’s individual time zone.
Read more about Campaigns
Easter Skins
Bring the Easter spirit to your games with fun and vibrant seasonal skins. We’ve expanded the Easter skin collection. Easter skins are now also available for the following games:
Lootbox Cards
Voyager
Ballanza
Read more about Mini-game skins:
Smartico AI Agents: Create an image
We’ve introduced a new AI image generator that lets you create images directly within the Smartico Backoffice. It’s available directly in the ‘AI Assistant’ and anywhere you can upload an image - including missions, badges, levels, tournaments, mini-games, lootboxes, store items, raffles, and more. Generate stylish, custom visuals instantly and use them wherever you need.
Read more about 'Create an image' Agent
Gamification Summary Dashboard
We have launched a new Performance Dashboard (available in the Gamification section of the backoffice), a centralized tool designed to quantify how gamification features drive user value, retention, and deposit behaviour. This new tool allows you to achieve the following:
Performance Lift: Measure the direct correlation between gamification engagement and average deposit amounts per active user.
Acquisition Health: Track how quickly new users (FTD cohorts) adopt gamification features within their first 14 days.
Value Optimization: Identify "High-Value Combinations"—specific sets of gamification products that yield the highest business returns.
Daily Pulse: Compare real-time performance (Yesterday vs. Day Prior) and monitor reward distribution and event triggers.
and more...
Marketing Summary Dashboard
We have launched a new Marketing Summary Dashboard (available in the Marketing section of the backoffice), aimed at providing a high-level overview of your business's Marketing Health. This new tool allows you to:
User Base Performance: Monitor the health of the users by tracking daily deposit trends and segmenting activity by RFM (Recency, Frequency, Monetary) and Value Scores.
Vertical Insights: Compare weekly performance across Casino and Sport to identify which user segments (e.g., Champions vs. At Risk) are driving the most value.
Campaign Attribution: Evaluate ROI by identifying the best and worst-performing campaigns based on Conversion Rates and Revenue per User.
Funnel Optimization: Analyze the end-to-end communication funnel (Sent → Impressions → Clicks) across all channels, while monitoring Fail Reasons to improve delivery rates.
Smartico AI Agents: Doodle game creator
We’ve introduced the Doodle Game Agent, which lets you create and customize promo games that can be used in Campaign pop-ups. It can rebrand the game’s look and feel, update labels and visuals, and apply targeted changes based on your instructions. The agent works on the currently loaded game template, so you can quickly iterate and preview updates in real time.
Read more about Doodle game creator
Ignore bonus CAPs
We’ve introduced a new option called ‘Ignore Bonus CAP’. When enabled, the bonus will be issued even if its CAP has already been reached. The option is available in all places where bonuses can be issued, including Campaigns, Automation Rules, Missions, Badges, Tournaments, Store, Mini-games, etc. By default, the option is disabled, meaning the bonus will not be issued once the CAP is reached.
Read more about Bonuses
Set auto resolve for Quiz and Match X
We’ve introduced a new option called ‘Set auto resolve’ for Custom Questions in Quiz and Custom Matches in Match X. This option is available only for custom questions/matches and is disabled by default, meaning they must be resolved manually from the Back Office. When enabled, you can define a specific UTC date and time, and the question/match will be resolved automatically once that time is reached.
Note: After a question/match is auto-resolved, the answers can no longer be edited.
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