◾Automation Rules

Overview

Automation rules are predefined conditions or criteria that are set to trigger specific actions or workflows automatically. With Smartico operators can set Real-time and Scheduled Automation rules. The main difference between the two types is that real-time rules require a trigger event to start the execution, and scheduled ones will start automatically when the execution schedule is set.

With the automation rules, operators can define a specific segment of players and perform automatically various processes. For example, to add/deduct/reset points, give bonuses, give mini-games, change levels, give missions, start/stop campaigns, mark/unmark users, and many more.

Real-time Automation Rule Definitions:

Here are some definitions of the available options for Real-time Automation Rules:

1. Segment - targeted users. For example:

• All VIP Bronze customers

• All customers with a deposit count > 1

• Customers from Canada

• etc

2. Trigger event - The event that will start the rule execution. The entry trigger can be any event defined in the system:

• Deposit approved

• User login

• Sport bet

• Casino bet

• Mission completed

• Changed level

• etc

3. Estimate Audience size - when clicked it gives the exact number of users included in the segment. The estimation of the segment size is based on the state of users on the current date.

4. Accumulation - for example: give 1 point when the end-user is wagering 10 EUR / 8 GBP / 12 USD, depending on the user's wallet currency. The 1 point will be issued every time the user reaches a total wagering amount. Read more at: https://help.smartico.ai/welcome/more/release-notes/january-2022#automation-rules-based-on-the-value-accumulation

5. Once-in-a-lifetime option - when enabled the rule will be executed only once for a specific user

6. Activity Period - when the automation rule will be executed. You can restrict the rule to run only during a specific date range and include only specific days of the week.

• Starting from a specific time but without an end date

• Finishing on a specific date, but without a start date, so it will be active immediately

• Setting a specific date period

• Leaving both fields empty, so it will run until explicitly stopped

• Only on specific days of the week

7. Activity type - what will be the action towards the player - give points, give bonus, give mission, start a campaign, etc.

8. Qualification trigger for Automation rules - available only for Realtime Automation rules. This feature allows you to set a trigger to determine if the automation rule should be executed. If this condition isn't met, even if the trigger event has happened, the specified activity in the rule won't be executed for the players. For example, suppose the qualification trigger is 'Deposit' and the rule requires placing 100 bets for a bonus. In that case, players who meet the bet condition without making a deposit won't receive the bonus.

In addition, the Qualification trigger has 2 more options:

• Qualification is valid for - counting the period till the qualification condition is valid. When set, the automation rule will count users' actions only during the specified period. If users don't meet the automation rule requirements within this period, the activity won't be executed, but they can requalify by meeting the qualification condition again. For example, you can set a qualification trigger to be ‘Deposit’ and a rule requirement to make 100 bets in 24 hours after qualification to get a Bonus. If the users don't make 100 bets, they will not get the bonus but can be qualified again if they deposit again.

• Number of times the rule can be completed after qualification - defining how many times the automation rule can be executed before players must requalify to receive the specified activity. For example, if the qualification condition is to Deposit 100EU, the automation rule requires placing 5 bets, the number of times the rule can be completed after qualification is set to 3 - the players can meet the betting requirement only 3 times afterward, they'll need to deposit 100 Euro again to get the bonus.

The Qualification option is available in the BO, within the Realtime Automation Rules section, and by default is disabled. Once enabled, 2 new columns will appear in the ‘Execution History’ tab.

• Qualification date - when the user has fulfilled the qualification condition

• Qualification validity - showing the period until the qualification is valid if the qualification time limit is set.

Scheduled Automation Rule Definitions:

You can create a rule targeting a specific segment of users on a defined schedule. Read more at: https://help.smartico.ai/welcome/more/release-notes/august-2023#scheduled-automation-rules

Here are some definitions of the available options for Scheduled Automation Rules:

1. Segment - targeted users. For example:

• All VIP Bronze customers

• All customers with a deposit count > 1

• Customers from Canada

• etc

2. Extra Conditions for the segment of users - for example, to add more conditions to the segment like users who have X remaining spins in Y Mini-games or users that are registered in a specific tournament, etc.

3. Execution Schedule - when the automation rule will be executed. For example - daily, specific days of the week, custom schedule, only one time, etc.

• Starting from a specific time but without an end date

• Finishing on a specific date, but without a start date, so it will be active immediately

• Setting a specific date period

• Leaving both fields empty, so it will run until explicitly stopped

• Only on specific days of the week

• One time - send now and mark as executed

• Only on specific days of the month

4. Execution Speed - Configuring the automation’s rule sending rate - for how many users the rule will be executed per minute.