Store
Store items
Store items are one of the ways for the users to redeem their accumulated Gamification points.
The items in the Store can be Bonuses of all kinds depending on the operator integration and software limits;
Match Bonuses (Percentage on deposits)
Free Bonuses (with playthrough) + Cash Bonuses (without playthrough)
Free Spins
Tangible items can be anything from Amazon items to “virtual” goods such as iPhone. You can create a Campaign for special items such as the ones above that will notify your support team via Email or Slack once the item was purchased, i.e. Start campaign on Store item purchased event → where the item is iPhone → send email “Players XYZ just purchased iPhone”
Items can be categorized, so you can put Free Spins bonuses under a category called “Free Spins”. The categories can have priorities, the lowest one will show on the left side. An empty category will not appear in the Store.
To create new categories move to Gamification tab -> Settings: Store Categories -> Create
Items may also have “related items”, chosen by the operator, and if empty, similar items from the same category will be shown.
You can also add Terms & Conditions to the items in the Store. For example, if you offer some kind of a bonus in the store, you have the ability to add extra information or conditions. It is optional so if you don’t add any text from the BO, the T&C hint will not be displayed inside the store item.
Please take your time and invest a good amount of thinking of the pricing process, and make sure you are not allowing point leaders to buy many cheap items in the Store, or the opposite, give the option for starter players to use the Store and allow them the possibility to buy an item such as Free Spins.
Items can be capped per purchase, limited for specific periods of time, e.g 1 item per day, 10 items per week, etc.
When giving the price to an item such as 20 Free Spins, make sure it isn’t cheaper than buying 10 Free Spins.
Make sure the points price make sense - 20 Free Spins on XYZ Slot will cost the operator $5 (Depending on the coin value inside the game), and 20 Free Spins on ABC Slot will cost the operator $8, so ABC Slot item should cost more points.
There are 2 segments in the Store that can be used to optimize the Store items:
Who can see an item, segment E.g. Cheap item (300 points) for starter players → Show only to a Segment of Low point amount (players with 0-1000 points) VIP players that already have a lot of points available will not see this item, they will see more expensive items appropriate for their level, as they make points quicker than others.
Who can purchase an item, segment E.g. Allow purchase of Free Bonuses only for a Segment of players with less than $1 in their balance, or Allow purchase of item B only if the player ever bought item A.
You can play with these 2 segments to show items for some users or hide from others.
A Store item that failed to purchase due to non-allowed segment, will not deduct points from the player, while a Store item that was failed to be purchased due to the operator casino software rejection will deduct points from the players' balance and the item that was purchased will appear in the “Pending Bonuses” area of the Gamification widget for future redemption when the conditions for accepting it will be met.
In some cases where regulation prohibits this, the points can be reinstated to the player and the bonus purchased will not be available. In such cases please contact your account manager to set up this mode.
The Bonus items in the Store are based on Bonus Templates which are created separately in the Bonus Templates interface (see Bonus templates)
Choose the actual template which you want to relate to the specific Store item (in the example below 100 Cash Spins on the game I, Zombie, where the value is $25). You need to decide:
A bonus amount will be given to the player in the specific Bonus Template. In this case, it should be 0 as this is a Free Spins bonus.
UI Amount is a string that they will see in the Bonus section under the image of the item that was purchased.
Bonus API integration is custom development for the specific platform provider (PAM) of the client. In some cases, issuing a bonus will require only user ID and amount to trigger a bonus template on the platform side, and in other cases more complex configuration is handled by Smartico to compensate lack of flexibility on the platform bonus system, see below:
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