◾Multi-brands support

Smartico's system offers support for managing multiple brands under one operation (organization).

This capability allows for either consolidating multiple brands under one label or creating separate labels for each brand. This flexibility caters to different operational strategies and management preferences.

Advantages of Consolidation

1. Unified Campaign Management: Centralizing all brands under one label enables the use of a single campaign structure across different brands. This approach saves time and resources as there's no need to create separate campaigns for each brand.

2. Individual Campaigns: For more brand-specific control, separate campaigns can be created by filtering the brand name in the segment. This approach allows for more tailored and brand-specific marketing strategies.

3. Content Variations: With one campaign structure, Smartico allows the customization of creatives (inbox messages, popups, etc.) through content variations. This feature ensures that the right creative is automatically selected for the appropriate brand and integrates with brand-specific SMS/Mail gateways.

4. Simplified Operations: Managing multiple brands under one label simplifies operations, providing a streamlined approach to campaign creation and execution.

5. Label Tags: can be used to differentiate the content of communication resources and gamification elements per brand

6. Gamification Widget, Settings, and UI: you can build visually different Gamification UI per brand and setup different structures for each brand.

Disadvantages of Consolidation and possible solutions

1. Gamification Challenges: When multiple brands share a label, they also share gamification levels and points distribution for them. This can lead to a uniform gamification experience across different brands, potentially diluting brand-specific engagement strategies.

2. Shared Leaderboards: A single leaderboard for all brands means mixed participation from users of all brands, sharing the same prize pool. This could impact the competitive integrity and brand-specific engagement of gamification features.

3. Brand-Specific Features: Despite the shared gamification structure, Smartico allows for differentiating aspects like naming levels, using unique pictures and descriptions, and creating distinct missions, automation rules, minigames, and tournaments for each brand.

• Backoffice and Reporting Visibility: Backoffice users with access to a label comprising multiple brands will have visibility over all configurations and reports. This means that it's not possible to restrict visibility to configurations specific to one brand for specific Backoffice users.

Articles to read:

• Label tags - can be used to differentiate the content of communication resources and gamification elements per brand

• Translations management - different translation sets can be used for different labels

• Segmentation - gives a possibility to create separate segments per brand

• Communication channels - create separate variations (in terms of style and content) for each brand.