Points

Points Collection

There are 3 main sources for players to collect points;

By completing tasks in the missions or missions as a whole

This is managed in the “Gamification \ Missions” section and can be defined as a reward for a specific task in the mission or as soon as the player completes all tasks of the mission.

Examples:

• Mission with 2 tasks “Make 5 bets” and “Deposit 10 EUR” may give 10 points as soon as both tasks completed.

• Mission with 3 tasks - “Login 5 days in a row”, “Win 100 times during a day”, “Do your 5th deposit”, may give specific amounts of points for 1st, 2nd, and 3rd task.

By taking winning positions in the leaderboards

For example, the “Weekly” leaderboard can have 5 winning positions with 100, 50, 30, 20, 10 Points for respective positions.

By doing Product-specific actions

This is controlled from the “Marketing \ Automation rules” section.

Examples of such rules:

• For every 100 EUR deposit player may get 20 Points

• Every day a player is logging in he is getting 3 Points

Or more complex examples:

• For deposits below 100 EUR, to give 1 Point per EUR, for deposits below 500 EUR, to give 2 Points per EUR, for deposits above 500 - 3 Points per EUR

• To give 1 Point per EUR deposit for players from Australia and 0.5 Points/EUR for other players.

• For Players on Levels 1..5 to give 1 Point/EUR, for Level 6-15 - 2 Points/EUR, etc

You can also use your existing Marketing segments to differentiate players and define points accumulation and if specific players are eligible for such rules at all.

Points accumulation analysis

As soon as you have gamification running you can do analysis related to the source. The important measurement is a ratio between Points collected and Points spent in the Marketplace, which is showing how your audience is engaged with the gamification.