☀️June 2022

CRM Automation

SMS/Email gateways based on custom user property (e.g. regulation)

Until today, our multi-brand solution was able to use different Email gateways per brand. Brand X had one gateway and Brand Y had a different one. But what if Brand X has different Regulations where each regulation should have a different gateway (co.uk, co.za etc).

We can set up a custom property (i.e. Regulation) on which to base your SMS or Mail gateway.. It is now possible to have separate instances for these different regulations so you will be able to choose the correct one according to the regulation you are sending your communication to.

Link keywords exit point added to Campaign Flow builder

We’ve added a new exit point field from the communications in the campaign flow builder. You can now not only progress in the campaign if you click on a specific link, but also if the clicked link includes a defined keyword:

Better visibility of missions with label tags usage

Smartico’s Backoffice interface will now reflect the default value of the tag for more neat and user-friendly elements. In case UI elements such as names, images, and descriptions are using label tags, they will be replaced with the default value of this tag. In case the default value is empty, it will be replaced with the first value from the variations. The “translation” is purely cosmetic for Smartico BO users only. The tags will work as expected in production for real and test users.

Traffic split added in Flow builder

We’ve added a new element to the Campaigns Flow builder. You can find it in the Flow control section on the left side of the menu:

Traffic split is not AB testing, which compares the performance of different communications sent to players. Traffic split can start a completely different flow within the same campaign. You could give a bonus to group A and a mission to group B and see what converts better. You can add a whole new string of tasks and actions to the two traffic segments with different missions, mini games, promos etc.. Split is done on a random principle.

WhatsApp

We’ve added another communication channel as an option in Smartico – WhatsApp. In order to start using this feature you must have an integration of your WhatsApp profile with an SMS GW provider. You should also have finalized an application process with WhatsApp itself - they require you to have a business Facebook page and their approval is also needed for the templates. Currently we have integration with the Clickatell SMS GW provider. You can find more information about the application process on Clickatell’s website here.

List of segments a user is matching (CRM - User section)

We’ve added the Segments tab to the CRM-Marketing overview section. It shows all the Segments a given user is currently part of:

Recurring segments export

You can now plan a recurring export of segments for your business needs. If you need a daily report with all users that deposited, registered or played a game, you can now schedule it and receive it ready via email. You can also navigate it through the desired segment in the Segments section of Marketing. Click on export segment and it will give you the option to either export at once or have a recurring export. Recurring exports can be set for daily preparation, on specific days of the month, monthly, or at specific hours. In addition, you can also set specific properties:

Once you set it up on the segment itself, you will have a reminder for when your segment export is planned:

Once the scheduled time comes, you’ll get an email like this:

Just click on the link to download the desired segment report.

When no longer needed, you can cancel your scheduled segment export from the “Cancel export” button:

Segment analytics

We’ve added an additional analytics section at the bottom of every segment. You are now able to see direct metrics for multiple segment aspects, both related to CRM and gamification.

Communication and CRM related analytics:

Gamification related analytics:

'OR' condition in segment builder

Now you have the possibility to add an "Or" group with its own condition set in order to have more complex and detailed segments that serve your business needs best.

Here is a screenshot of the segment section. Just click “Add OR group” (1) and once the field appears you can add condition to it (2):

Please note that it’s still in beta status, meaning it’s tested and working, but we don’t have a long term observation on its behavior. Therefore please share feedback upon usage, if it’s working as expected, possible errors, opinions ets.

Custom dynamic property field upload

Custom dynamic property field upload is now available. The field is updated manually by you, using a CSV, and applied to the player’s account. If you have very specific data for the user which you are unable to capture with any of the available properties, you can use this functionality to upload it to the property and use it for segmentation and value replacements.

How it works. First, you need to upload your custom field. Prepare your CSV file with the data, as in the example below:

user_ext_id - the users external ID

core _sm_brand_id - the brand ID

core_custom_prop1 - this is where you place the custom value you would like the user to have

Upload the segment in the usual way and the custom value should be available in the user state section under the “Core: custom property 1” property:

To populate the custom value in communications like mails or popups, please use tag {{state.core_custom_prop_1}}, which will capture the value you have defined for the given user with the CSV upload.

Custom reports for campaigns and communication

Additional reports on campaign and communication performance, as well as daily churn, and users sessions and depositors retention pyramid are now available in the Custom report section of Marketing.

Daily churn rate report

A daily churn report option has been added to the custom reports section. This is a powerful tool that you can use to monitor the churn rate of your users and act accordingly. The report is based on the "Deposit" activity.

Active users are the ones that bring you revenue, so churn levels should ideally be as low as possible. How it works: Based on the churn window (the time periods for which you expect deposit event/s) you define user activity. A user is considered active if they’ve deposited during this time period. In case they don’t make a deposit in the given period, their status changes to churned. In case of multiple deposits in the given period, the churn window resets the clock and starts counting 21 days (as per the screenshot) from the last deposit made.

If a user makes a deposit after it’s being churned, his status will become reactivated.

User status variations used in the report:

New - users who made an FTD Active - users who made a deposit in the defined period of days in the past Churned - users who didn’t make a deposit in the defined period of days + 1 Reactivated - users who made a deposit after being churned

Churn window can be 7, 14, 21, 28 or 30 days. In case you need a different time window to be added for your label, please create a request ticket for it.

Gamification

New Mini-game: Scratch & Catch

Smartico Scratch & Catch is another Mini Game for retention and acquisition in our arsenal of Gamification tools and collection of Loyalty Suite mechanics. Used in registration campaigns or as a reward system within the client’s journey, scratch cards will provide the excitement and feeling of accomplishment for each user.

The wider customization range of the cards can make sure you provide the best design for any event. Whether it’s a holiday, seasonal greeting, game related or any other possibility, you can choose the colors, icons, background and many more details. You can create the customized cards you know your customers will be excited to scratch.

The game can be available as part of the gamification widget or in standalone mode. It’s only a matter of a quick set up by the operator. And speaking about set up, we managed to simplify it to the highest extent possible. The Backoffice setup is the same as the one for the Loyalty Wheel. The only difference is the upgraded design customizations. The Scratch & Catch offers even more variations to tailor the design according to your vision and needs.

Rules are simple, match three prizes of the same type and you win. Doesn’t matter of the device type your clients are using, scratch cards are available both for mobile and desktop.

Control group management for gamification

You can now use an additional Gamification performance and client behavior study by using the new feature of the control group. How it works - you can place a 50/50 control group (or any other percentage split) on Gamification, which means that 50% of all users that register will not see the gamification at all and not experience it in any way. The other 50% see it, and they progress in levels and missions. Please note that the control group users (the ones that do not see gamification) are excluded from gamification-related communication on site with popups etc.

Results show an explicit increase of retention, depositing users, and depositing amounts within the gamification users in comparison to non-gamification users. Another dimension which benefits is the session length of the users which also increases with gamification, the users spend more time on your site, which eventually leads to higher volume. Of course the measures are very dynamic, depending on how you set it up, and what level the communication is, to create awareness of the gamification, so in case you use gamification, we recommend you to try it and see for yourself the advantages for your label in clear numbers.

If you are interested in using the control group management for gamification, please reach out to your account manager who can plan the activities. It’s managed on Smartico side, so you don’t have to worry about setting it up or doing anything manual.

Disable/Enable gamification

You can enable or disable gamification also from the new campaign flow element we added to section Loyalty & Gamification:

You can simply set up the gamification status to Yes or No:

Depending on the front-end implementation, the status of gamification can automatically hide the button to open the gamification widget. If this functionality is not enabled, the button will stay active for all logged in users and the Operator needs to set up a campaign that informs the user that gamification is not enabled for him. Can be used as a way to stimulate newly registered users - make a deposit and you’ll unlock the gamification widget which offers additional perks like missions, tournaments, mini games and many more.

Keep user in control group on re-enter of a campaign

The “Keep user in control group on re-enter” setting provides the possibility to fix the behavior of the Control Group per user. When enabled, users that entered the Control Group of this campaign will always be in the Control Group if they enter this campaign again. When disabled, the decision to enter the Control Group will be done again every time when the user is about to enter the campaign.

Possibility of giving bonuses manually from the user profile in CRM

It’s now possible to give bonuses to specific users straight from their user profile in CRM

You can choose the bonus template, amount, coupon code if needed, and use the slider to choose whether the bonus to be redeemed automatically or not:

Brand translations for missions, levels and tournaments

The UI elements of the missions, levels and tournaments can now be customized for each brand in a specific field in every gamification element:

It gives you the possibility to change the UI elements from your mission, tournament or levels like for example name, icon, description and utilize them for the desired brand. Without the use of any label tags or html. One mission can serve through all your brands and offer the required design and expectations.

Recurring - daily, weekly missions

We introduced a new type of missions - recurring ones. You can now create daily, on specific days of the week, monthly ets missions which you can offer to the users.

The scheduling is set from the General section of the mission. The scheduling is fully up to you. There can be a daily one that runs every day, or every 3rd day, on specific days from the week (for example Wednesday and Friday) or specific dates from the month. Whichever you prefer, there will always be a “see next runs” button right next to which will indicate when will be the next runs of the mission according to the scheduling you planned for:

You can also define a time limit for the user to complete the mission.

In the section “Who can see and progress in mission” you can add conditions and customize the users you are targeting.

The “Tasks to complete” section is the same as on a usual mission. It captures what the user needs to do in order to complete the mission and receive rewards.

Opening gamification widget for the user without entering the user profile

You can now enter the gamification widget for users straight from the CRM user list, without having to enter the user profile itself. Just click on the little red play button and it will open straight away the gamification widget, the way the chosen user sees it:

The possibility to enter the widget for the user from their user profile is still possible of course:

In case the user is in control group and has gamification disabled, you’ll see below message:

Custom avatars for gamification widget

You can have your very own design for the avatars in the Gamification widget. Create your designs and share them with us in a zip file. Best would be if they are rounded and transparent.

We’ll upload them to the system and your users would have your very own brand avatars. Please note that the custom avatars are supported only by the new widget design.

New summer visual skin for Spin the Wheel

We’ve added one more visual skin for the Spin the Wheel mini game. It’s summer themed to compliment even better the summer offers you are preparing for your clients

No sound added as an option for winning prizes in mini games

Our minigames are extremely customizable, you can adjust the design, shape, colors, sounds ets. We have now added the option to remove the sounds from them completely. You are targeting calm users who don’t want to have any sounds in the background or you are trying to make your game less data consumable, just turn off the music :)

If you want to switch off the background music of the mini game, navigate to UI customization section and in field “Custom background music, m4a or mp3” just type N/A:

To switch off the sounds when you win or lose a prize, navigate to the Prize section and click on the prize editor:

In field Type of winning sound *, you have the option to choose “No sound”:

Tournaments: possibility to hide users scores in the leaderboard

You can choose now whether to show the scores of the users in the Tournaments leaderboard or not.

You can find the setting on BO - Tournaments - General:

You can decide there whether to show or not the scores of users in the leaderboard. When disabled, users will see positions on the leaderboard and personal score, but not the scores of other users. A user can still see his own score.

Store: multi-currency in the Shop items

We have added support for multi-currency in the Shop items. So instead of having fixed "$500 Cash" you can write "{{amount}} {{state.core_wallet_currency}} Cash". And define values for every required currency. That way the tag will reflect the amount in the every users own wallet currency

Smartico BO is translatable to any chosen language (Google Translate)

Smartico BO is now fully translatable thanks to the Google Translate extension. Additional languages can be added per request (Supported by Google Translate). Example of translation to Russian language: