☀️July 2021

Smartico release notes for July 2021, covering CRM Automation and Gamification improvements done since the previous release.

Gamification

Tournaments

With this release we are introducing “Tournaments” functionality that is an extension to the Gamification direction of Smartico platform. Tournaments are designed to work on all the supported verticals (Casino, Sport, Trading, Lottery). Detailed description and operational manual is provided in separate document.

Store Refund Mode

Previously, following an unsuccessful bonus redemption the bonus was entering pending bonus status and the player was able to redeem it in a later stage. We’ve added a possibility not to follow this pattern in “shop” transactions, but to refund the points back to the player in case of failed redemption.

When Store refund mode enabled: Bonus purchased in the store Platform provider rejects the redemption of the bonus due to some limitations. Instead of entering the pending bonus section, the points will be refunded.

Mission Unlock Visualization

Easier mission hierarchy configuration has been added to the Back Office. From the mail list of missions, the operator is able to see and filter missions based on what missions are unlocked or by dependencies on which missions will be unlocked.

Simplified the way dependencies of the missions are set. From now on there is no need to build additional tasks to unlock missions on level upgraded or completing levels. This can be done in an easier way as shown on the screenshot.

Leaderboard enrollment time control

Leaderboard enrollment time is not limited to midnight UTC. From now, every client can setup UTC time at which leaderboard will be calculated and winners are announced.

Featured missions

Introduced a new type of mission called “Featured”. There are two ways to give such missions:

• Manually, by call center personal, from the user profile page of user

• Automatically, from the Flow of campaign, e.g. give a mission when user completes a deposit as part of a specific offering campaign

Possibility to give mission from user profile screen manually:

Capability to add mission to campaign journey via Flow builder:

Featured missions have better placement in gamification UI. They have a “Featured” badge and positioned first in the “Overview” section:

CRM Automation

Deposit & Withdrawal properties based on historical data

There is a set of new “Properties” in the user profile based on the historical deposit and withdrawal transactions. At the time of this release we are providing 2 properties: Average deposit amount in the last 90 days. NetCash for the last 30 days, calculated as the sum of all deposits minus all withdrawals for the last 30 days.

Properties can be used in building segments for real-time & scheduled campaigns, limiting Store items and Tournaments.

More properties can be introduced by request from the clients based on the provided formula and time period.

Label tags with parameters

Added a possibility to pass parameters to the label tag. Possible use case is calculation of the offer proposition based on the user state. The operator is defining in each campaign the base offer value and multiplication by user state is done in label tag.

In the given example, the base value for the offer is 50

Based on the VIP level it will be calculated as 50, 100 or 150 for a particular user.

Export segment with possibility to select user profile fields to export

“Export segment” functionality is extended with the possibility to select user profile properties that will be provided as part of CSV.

Cross-sell. Match users on different brands

Announces general availability for all Clients to match users that exist in multiple brands under the same Smartico label/instance. The matching can be configured by phone number, email address or both of them. E.g. a user that has two accounts in Brand A and Brand B will have cross-referenced property “Core: my smartico other brands” with a list of brands where the user has other accounts.

Example of segment matching all users with duplicate accounts:

Example of segment matching users of Brand A that don’t have accounts in Brand B:

Information of crossed brand is also available on the user profile screen:

Engagement CAPs per campaign category

Operator is able to set different CAP limitations for Marketing types of campaign and for Operational campaigns.

Operational Category usually should not be limited, as the purpose of the communication is always with high importance Marketing Category can be limited, to avoid spamming of users.

Campaign sessions details

For debugging purposes the Back Office is now showing used “Campaign tags” within all marketing elements, that should be kept until the current campaign finish date.

Marketing -> Campaign in subject -> Operations -> Communication -> Targeted User

Opt-out impact flags on resources

Added feature to ignore “Opt-out” status of user in mail & SMS communications.

Useful for the cases when mails or SMS should be sent disregarding the fact that the user opted-out from SMS/Mail communication, e.g. the cases of transactional mails informing about successful/failed deposits, change of withdrawal request status, etc.

As Smartico is managing two flags - opt-out on Product side and opt-out on Smartico, operator is able to choose which of them to ignore.

Default filter by marketing campaigns

Small change in BackOffice, showing by default only “Marketing” campaigns. Still operators are able to remove filter or filter only “Operational” campaigns.

Re-arrange Communications activities in the flow builder

Aligning the categories within the flow builder has improved the User Experience for all operators. Communication activities addressing Risk, Support and Slack channels are moved to the “Other” group.

Upload Sport resources (images for teams, leagues, sport types)

As extension to “Public sport” functionality, operators can associate images for Sport type, Leagues and teams that are relevant for specific sport events. This gives a possibility to manage a set of resources for sport types, leagues and teams and use them later in the campaigns addressing Mail, Popup and Push channels.

In the BO interface you able to:

• Upload sports, leagues, teams images to the system

• Use provided “tags” in mailer/push/popup in order to shorten the preparation time

• Show different images in communications based on the different leagues, teams, sport types.