🍁October 2021

Smartico release notes for October 2021, covering CRM Automation and Gamification improvements done since the previous release.

Gamification

Mini game: Spin The Wheel

Smartico "Spin The Wheel" is a random reword solution that provides the users the possibility to win a random prize from a set of prizes offered by the operator.

The solution can be part of the Gamification widget or run in Standalone mode directly on top of the operators' web-site. Detailed description and possibilities are described in the separate document "Smartico Mini-Games operational guide", please contact your account manager for more information.

Image Compositions

Image composition provides the possibility to build dynamic images that can be embedded into an email, push notification or used as a banner.

Mainly it's intended to overcome limitations of mail clients, when the complex composition of background, text on top of it and other HTML elements is not guaranteed to be rendered properly.

It also can be used in Push notification as the additional image to deliver more content in addition to the text that can be sent with a push message and is limited to a certain amount of characters..

The original image template is built with HTML and placeholders that should be replaced for every particular user.

When building an image template you have flexibility of using any HTML techniques, including semi-transparent background and custom fonts.

When the template is ready, you can use it in any communication resource and pass needed values to replace placeholders and build new variations of the image.

Example of image URL with replaced parameters: https://img.smr.vc/dynamic/2283/XX%20YY/percentage=100&upto=500$

The parameters for replacements can come from the user properties, label or campaign tags, so potentially users with VIP level Bronze will see 150% and regular users will see 100%.

Note: every Label is limited to 1000 unique images generated per month. Unique image is generated every time for the unique combination of template content and values of passed parameters. For example, if the template is designed and not changing anymore, and accepts one parameter {{percentage}}, and the values for this parameter could be 50, 100, 150, 200. The system will generate 4 unique images. The counter of generated images is reset at the end of the month. If you need more capacity, please contact the Account Manager.

Gamification map

The Gamification map gives a visual overview of Level and Missions setup. Including dependencies between them.

Additionally every mission can be analyzed in terms of time to complete, relative complexity of missions, points value and users coverage.

CRM Automation

Start chained campaign

When building big multi-stage marketing campaigns, in some cases it makes sense to split them into a few smaller ones. For this purpose Smartico introduced chained campaigns and the possibility to start one campaign from the flow of another.

From the flow perspective you just need to drop "Another campaign" activity and select the campaign that you want to start.

Note: This activity does not prevent the users from progressing in the current campaign, if you want to stop the progress you should add a 'Stop campaign', otherwise the players will progress in both current and new campaigns.

The chained campaign should have "Core: start chained campaign" as entry trigger.

Scheduled & Sent time in the communication history

Communication log is extended to show the scheduled time when the communication resource (email, sms etc) will be sent and the actual time when it's sent.

This information helps reviewing the communications that are scheduled to be send in a specific hour in the user time zone or according to AI "Best communication time" model

Risk & Support mails in communication history

Communication log is indicating mails sent to Support or Risk mails and not to end-users.

Scheduling communication in a specific hour of the user time zone

When building a campaign with offline communication (SMS, Email, Push notifications), operators can now define the exact time in the user time zone when the communication should be delivered.

Users segmentation with calendar days

Segmentation tool is extended to support dynamically "Calendar" days when comparing date/time based properties of the user.

In the example above, the segment of users will include only those who registered "yesterday" (according to UTC time) or today.

The old operator "days passed is less or equal" from other side is matching all user who registered in last 24 hours

Segments usage overview

In the "Segments" section, operators can oversee the usage of specific segments cross the Marketing and Gamification setup.

Branding and localization for the SMS/Mail opt-out pages

When using Smartico opt-out pages in SMS & Mail communication, after the end-user is clicking on the opt-out link he is facing the web page where he can choose to opt-out or to snooze communication for 30 days.

With this release every operator can provide their own design and localization for the pages. Please contact your account manager for more information.

Redefined time zone detection approach

Understanding of “user time zone” is important in the Marketing Automation process to deliver marketing messages at the best time according to the users’ local time. In this release we revised approaches that are giving the best outcome in terms of knowing the user's local time.

As soon as Smartico is integrated with the client system, we have a solution that automatically takes user local time from the user browser We also adjust the user’s time zone whenever he is changing his location and by tracking all the clicks in emails, SMS, or push notifications, we collect the location of the user and the time zone that is relevant for this location. Finally, if the user wasn’t online and never clicked on any of the links in marketing communication, we will consider the most popular time zone according to the country that the user selected during the registration process.

These techniques are working automatically, which means that whenever the end-user changes his location and is interacting with the system in any way (coming online or clicking on marketing creatives), we are adjusting the localization information to deliver future messages in the most relevant time.

Mission count and statistics on completion

User profile interfaces are extended to show different statistics about gamification progress. In the timeline of gamification, the operator can see how many missions were available for the user at any particular time. This can be used to oversee if some users are overexposed with a number of missions or don't have enough missions available.

In the "Active missions" interface the operator can see the amount of points collected in a specific mission, the total number of points that user collected with all missions and how long (counted in hours) it takes to complete every particular mission.

Player point adjustment

Following requests from Smartico clients, it is now possible to make a manual adjustment for gamification points. Adjustments can be positive or negative and positive adjustments may lead to upgrades in the Gamification Levels.