FAQ: CRM Automation

When I am sending "Preview" of the mail resources, the unsubscribe deep link is not replaced

"unsubscribe" deep link will be replaced only when it is sent from the real campaign. You can use "Test with user" inside the campaign in order to test "unsubscribe" flow

How to provide the possibility for users to opt-out from SMS communication

Include in the SMS message tag {{optout}}. When SMS is sent, the tag will be replaced automatically with a unique link that will lead the user to the optout page. In Data Studio you will be able to measure opt-out rate per campaign or SMS template