# Raffles ## Overview The Raffles Dashboard provides a statistical and analytical overview of your Raffles-related KPIs. It is designed to help you monitor, manage, and optimize your business usage of the Raffles Gamification feature, and make data-driven decisions. The dashboard is divided into four tabs: **Raffles Effect**, **Raffles Info**, **Raffles Issuing**, and **Raffles Prizes**. To access the Raffles Dashboard, navigate to **Reports** › **Gamification** › **"Raffles"**. You can select filters including **Period**, **Raffle Name / ID**, **Brand**, and **User Value Score**. *** ## Summary ### Raffles Effect Tab The **Raffles Effect** tab measures the behavioral impact of Raffle participation on players' financial activity. It compares key metrics between days when users had Raffle-related activity and days when they did not. **Population (KPI ribbon)** Displays the total number of users the analysis is based on — specifically, users who had **at least 3 days with Raffle activity** and **at least 3 days without Raffle activity** during the last 90 days. This qualifying population ensures a fair like-for-like comparison. **AVG Daily Bet Amount** A bar chart comparing the average daily Bet Amount on Raffle-active days versus non-Raffle days. A higher bar on the Raffle-active side indicates that participation in Raffles correlates with increased wagering. **AVG Daily Bet Count** A bar chart comparing the average number of bets placed per day, split by Raffle activity. This helps identify whether Raffles drive more frequent betting behaviour, not just higher stakes. **AVG Daily Deposit Count** A bar chart comparing the average number of deposits made per day between the two populations. This provides insight into whether Raffle participation correlates with higher deposit frequency. **AVG Daily Deposit Amount** A bar chart comparing the average deposit value per day between Raffle-active days and non-Raffle days. Together with Deposit Count, this gives a full picture of the deposit impact associated with Raffle engagement.
> **How to use this tab:** This tab is your primary tool for quantifying the ROI of the Raffles product. If the Raffle-active bars consistently outperform the non-active bars, it signals that Raffles are driving meaningful uplift in player activity. Use this to build the business case for scaling your Raffle programme or to validate whether a specific Raffle configuration is generating a measurable effect. *** ### Raffles Info Tab The **Raffles Info** tab presents a management-level summary of all active Raffles and compares indicative versus actual ticket and prize metrics. **General (table)** A per-Raffle summary table providing a snapshot of each Raffle's overall performance. Key metrics include: * **Raffle ID / Raffle Name** — identifier and name of the Raffle * **Unique Participants** — count of unique users who received tickets and entered at least one draw * **Total Wins** — total number of prizes awarded across all draws and runs * **Tickets per User** — average number of tickets held per participating user
This table is the starting point for identifying your highest-engagement Raffles and comparing performance across your portfolio. **Indicative VS Actual (table)** This table compares the **indicative (estimated) prize cost** configured at setup time against the **actual prize cost** incurred after draws are executed. It helps operators verify that Raffle economics are performing in line with the original business plan — and flags discrepancies early when actual costs deviate from projections.
> **How to use this tab:** Use the **General** table to rank Raffles by participation and wins at a glance. Use **Indicative VS Actual** to audit whether your prize budgets are on track and identify Raffles where actual costs are running above or below expectations. *** ### Raffles Issuing Tab The **Raffles Issuing** tab focuses on how and when tickets are being distributed to players, and who is receiving them. **Ticket Issuing Trend (mixed chart)** A dual-axis time series showing the daily number of **Unique Participants** (line) and the **Tickets per User** average (bar) over the selected period. This chart helps identify spikes in ticket issuance activity and trends in engagement depth — are more players receiving tickets, or are the same players accumulating more?
**Unique Participants by Raffle and RFM Segment (horizontal stacked bar)** A 100%-stacked horizontal bar chart breaking down unique participants per Raffle by their RFM (Recency, Frequency, Monetary) segment. This lets you assess whether your Raffles are reaching your most valuable player segments or primarily attracting lower-value users. The stacking shows segment composition at a glance for each Raffle.
**Ticket Source (pie chart)** A donut chart showing the proportion of unique participants by **ticket source type** — for example, Campaigns, Automation Rules, Missions, Store Purchases, and manual CRM grants. This reveals which acquisition channels are driving the bulk of Raffle engagement and helps optimise the balance between automated and manual ticket distribution.
> **How to use this tab:** Monitor the issuance trend to catch unexpected drops or spikes in ticket distribution. Use the RFM breakdown to ensure your Raffles are engaging your target segments. The Ticket Source chart is particularly valuable for cost attribution — understanding which mechanics are generating the most participation informs future promotional investment. *** ### Raffles Prizes Tab The **Raffles Prizes** tab provides a detailed view of prize distribution and claim behaviour across all draws. **Raffle Prizes (table)** A per-draw prize summary showing all prizes awarded during the selected period. Key metrics include prize count, winners count, claimed prizes count per prize claim date. This table provides full oversight of what is being offered and given out across your Raffle programme.
**Prizes Claimers (table)** A breakdown of winners and their claim behaviour. Key metrics include claimed prizes count per user as well as the user's RFM Segment and Value Score. This table is essential for identifying users that claimed high amount of Raffle prizes and actioning the marketing activities for those clients.
> **How to use this tab:** Use **Raffle Prizes** to validate the prize claim trend - whether it matches your configured rules and that there are no cases of the prize over- or under-awarding. Use **Prizes Claimers** to monitor claim health on the user level. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.smartico.ai/welcome/reporting/raffles.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.