> For the complete documentation index, see [llms.txt](https://help.smartico.ai/welcome/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.smartico.ai/welcome/products/tools-and-guides/segment-and-objective-explorer.md).
# Segment & Objective Explorer
[**Segment & Objective Explorer**](https://segmentation2.smartico.dev/index.html?_smartico_label_public_key=d78934f3-1d8b-461b-9e8f-287aae43c860-2&_smartico_brand_public_key=c24a284e) **- CLICK TO OPEN**
This is a planning tool for your CRM and marketing team. It connects Smartico's 9 analytical player models to a library of ready-to-run business objectives, and shows you the suggested segmentation playbook for each one.
Two questions this tool answers:
* *"I know which player models I want to use - which objectives can I actually run with them?"*
* *"I have a business goal in mind - which models does it need, and what's the playbook?"*
#### Analytical Model Engine (the radar)
Nine satellites arranged in a circle, one per Smartico model:
RFM · Value Score · Churn · Casino Bet Tier · Deposit Tier · Gamification Penetration · Favourite Product · Bonus Share · Early VIP Detection
A red particle sweeps around the ring and lights up each model as it passes. That's just an ambient "these models are live" animation - it isn't doing anything to your selection.
**Click a satellite to lock it.** A locked model turns solid and takes on its own colour. Locking is how you tell the directory below "I want to use this model." Locking also pauses the sweep so nothing distracts you while you choose.
#### Business Objectives Directory
A catalogue of predefined business objectives, each written as a plain goal ("Save Players Before They Slip Away", "Catch Falling Deposits Early"), grouped into seven categories:
Acquisition · Onboarding & Early VIP · Growth & Share of Wallet · Retention · Reactivation · VIP & Loyalty · Bonus & Cost Efficiency
How the directory behaves depends on what you've done in the radar:
* **Nothing locked** → you browse by category. The tabs across the top switch between the seven groups.
* **Models locked** → the directory switches to filter mode. It hides the tabs and shows only the objectives that use *all* of your locked models (they can use more, but never fewer). This is how the models-first path works.
Hover a card for a longer description. Click a card to select it; click it again to deselect. Only one objective is selected at a time.
When nothing is selected, the cards' coloured left edges blink in a wave — that's just a prompt to click something.
#### Implementation Blueprint
Appears once you select an objective. This is the payoff — the full playbook for that goal.
You get one row per audience segment inside the objective. Each row shows:
* the exact model filters that define that segment, as coloured chips (each chip's colour matches its model in the radar above),
* a flow line connecting the filters to the action,
* the suggested offer or action text,
* any branching follow-up logic (what happens next depending on how the player responds).
A **Tools** row at the bottom tags which Smartico CRM tools the playbook uses — Bonus, Host, Campaign, Mission, and so on.
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