🌷April 2021

Smartico release notes for April 2021, covering CRM Automation and Gamification improvements done since the previous release.

CRM Automation

User profile: revamped UI

• Better UI organization.

• Support of internal user notes

• “Audit” of the profile changes

• Control of user “test” status, channels opt-out, user markers (Former “User Tags”)

“Attribution Value” KPIs in the scheduled campaigns calendar

AV (Attribution Value) measured by conversion with deposit is presented in the Scheduled campaigns calendar:

User profile: personal messages for end users

• Support for personal communication with SMS, Popup, Push, Mails

• Allowed when user opted in, channels are verified and available for sending (user cannot be deactivated)

• Delayed delivery of popups - will be sent on next login

• All communications are branded according to the brand user belongs to

A/B testing status in Flow Builder activities

Mails, Popup, SMS, and Push activities in the flow builder provide the ability to see current A/B testing status, the number of sent messages, conversion rates, and winner selection.

Control A/B distribution and A/B test limits

Reworked activities for Marking and Unmarking users

Previously called “Tagging”, now renamed to “Markers”

Now can set or remove multiple markers at once within the campaign flow builder

List of already used markers for operator convenience

Filter Journeys, Scheduled campaigns and Calendar based on the communication channel used inside campaign

"Full stop" of campaigns

Ability to stop engagements for all users in the campaign, in case a running campaign should be stopped immediately for whatever reason.

Active missions in user profile

Current status of all missions available for selected user. Can be used for gamification setup troubleshooting and support personnel

Review of main indicators in campaign BI

Changes in Marketing BI dashboard

Inline explanations for indicators in dashboards

Fail reasons for communication channels

Monitor fails like: Disabled accounts, DnD, Opted-out -> adjust segments and campaigns

External fails: out of credits, wrong configurations -> react operationally

Active users report

Monitor “active” users in terms of actions they did - login, bet, deposit etc. Slice data by user profile dimensions, like Device type, Brand, Country etc.. Note: set of actions is specific per integration and can be extended by request

Direct links to custom BI views

After building custom BI view, operator can get a link to this view and share with colleagues

Public events - Sport

New type of “mass” campaigns based on operator pre-selected public events (Sports matches, Lottery, etc.). For example, with sports, you select the matches and the send time (e.g., 24 hours before the game) and specify the campaign actions. The campaign will start automatically.

Public events - Enriched mails

Use tags to put event details in the creative (league name, home and away teams, and other event-related details). Enrichment logic will build a list of similar matches that are happening around the same time and could interest the user.

Related documentation

For detailed guides on the core concepts introduced in this release, see the dedicated articles on Attribution Value and User Markers and Tags.