◾Early VIP Detection Model

Early VIP Detection is a feature designed to help operators identify high-value players early — before their value is obvious from deposits alone.

The model flags new depositors whose early behaviour resembles players who later became VIPs. Instead of waiting weeks for a player to "prove" their worth through volume, operators can spot future high-value players within days of their first deposit and act while engagement still feels personal.

This gives operators a critical head start: earlier host contact, smarter budget allocation, and retention saves that happen while a player is still winnable — not after they've gone quiet.

Early VIP Detection is the upstream partner to Value Score. Value Score tells you who is valuable now; Early VIP Detection predicts who will become a Top or High Value player, weeks before Value Score can confirm it.

Model Activation

Early VIP Detection is activated on request — it isn't enabled by default. To switch it on for a label, just request activation for that label.

Once activated, the model calculates scores for each brand inside the label. Because scoring is calibrated per brand, this initial calculation is what tailors the model to each brand's own player base.

The feature becomes usable once this calculation completes. From that point on, early_vip_flag and the tier bands (D0_WATCH, Watch, Probable, Strong) are available for that label's brands in segmentation, journeys, and all real-time activities — and all scoring runs, including the same-day updates below, begin automatically. No further setup is needed per brand.

What the Model Flags

Each eligible player is scored and placed into one of four bands, escalating by confidence:

D0 Watch: A same-day signal based on first-deposit size. An early "worth watching" marker before behavioural data exists.

Watch: Early behaviour shows some resemblance to future VIPs. Worth nurturing, lower confidence.

Probable: Behaviour meaningfully resembles future VIPs. A strong candidate for accelerated treatment.

Strong: High-confidence match to the future-VIP profile. Prioritise for immediate host outreach.

The bands are progressive — a player can move up as more of their first two weeks unfolds and the picture sharpens, and this can happen within a single day as they play.

Where to Find It

Early VIP Detection outputs are delivered directly into the CRM for each eligible player:

• early_vip_flag — marks a player as an early VIP candidate.

• Tier band — D0_WATCH, Watch, Probable, or Strong.

• Probability and confidence — how strongly the player resembles future VIPs, and how sure the model is.

These are available for segmentation and for all real-time activities — journeys, automation rules, missions, tournaments, and host queues — so early VIP candidates can be actioned the moment they're flagged.

How the Model Evaluates Players

Eligibility

The scored population is first-time depositors (FTDs). Each FTD is evaluated across their first 14 days from the first-deposit date.

Scoring

Players are scored at fixed checkpoints across their first two weeks — D0, D1, D2, D3, D5, D7, and D14 — so a candidate can surface as early as day zero and be re-evaluated as behaviour accumulates.

Two methods run across these checkpoints:

• D0 (same day): A fast heuristic based on first-deposit amount, producing an immediate "watch" signal before any behavioural history exists.

• D1 onward: A brand-calibrated model that assigns each player a VIP probability with a confidence level, based on their early behaviour.

Updated through the day

Scores don't wait for an overnight batch. Every eligible player is re-scored hourly, so a player who deposits or plays at 14:00 in a way that resembles a future VIP has their properties updated that same hour — not the following morning. Your team can act while the player is still in session.

Within a day, the flag and tier only move upward: once a player is flagged, the flag stays on for the rest of the day, and a band can promote (Watch → Probable → Strong) but won't drop back. This keeps host queues and journeys stable — a player won't appear and disappear from your team's list as the day goes on. A full recalculation runs each night and reconciles every player's standing.

Calibrated per brand

Scoring is calibrated per brand — the model learns what a future VIP actually looks like for each specific brand, rather than applying one generic profile everywhere.

Signals are also brand-relative: "high potential" means high against that brand's own players, not against a generic industry benchmark. A player is always judged relative to the right peer group.

Precision-first

The model is deliberately precision-first: it prefers fewer, higher-confidence flags over noisy volume. The goal is a clean, trustworthy shortlist your team can act on — not a long list of maybes. Operators can confidently invest more per flagged player because the flags they receive are ones the model is genuinely confident about.

How It Works

As each FTD moves through their first 14 days, they are scored at each checkpoint and assigned the appropriate band. High-confidence candidates (Probable, Strong) surface to the CRM for immediate action; lower-confidence candidates (D0 Watch, Watch) enter lighter nurture tracks.

The flag and band update as the player's activity accumulates during the day, as well as at each later checkpoint — so the CRM always reflects the latest read, not last night's picture.

Marketing Suggestions

Band	Primary Goal	Best Channel	Suggested Treatment
Strong	Convert to VIP fast	Phone / VIP Host	Same-day host call, premium welcome offer, loyalty fast-track
Probable	Accelerate onboarding	IM / SMS / Host	Personal host intro, tailored bonus, enhanced journey
Watch	Nurture upward	Email / Push / In-App	Enhanced nurture track, gamified missions
D0 Watch	Early soft touch	Push / In-App / IM	Personal thank-you, welcome sequence, monitor

Ways operators use the flag

Tiered onboarding journeys. Branch the welcome flow by band — Strong/Probable get accelerated VIP onboarding, Watch gets enhanced nurture, the rest stay standard.

Early host outreach. Hand high-potential players to a human host while it still feels personal — a D0 Watch triggers a soft touch, a Strong flag triggers a same-day host call or message.

Smarter budget allocation. Spend more per player on fewer, higher-confidence flags, and stop over-bonusing the broad FTD base. Same budget, concentrated where predicted value is highest.

Early retention saves. If a flagged player's engagement dips in the first two weeks, trigger a priority win-back. Saving a future VIP at day 5 beats reactivating at day 60.

Close the acquisition loop. Tie the VIP flag back to source, campaign, and creative to optimise paid spend on downstream VIP yield — not just cheap registrations.

Gamification & loyalty fast-track. Auto-enroll Strong players into higher loyalty tiers or invite-only programs early, with tailored missions and tournaments to build stickiness first.

Usage in Segmentation:

Reporting:

User Profile:

FAQ

Q: When does a player first get scored? On their first deposit (D0), using a fast deposit-amount signal. Behaviour-based scoring begins at D1 and continues at D2, D3, D5, D7, and D14.

Q: How often are scores updated? Hourly. Each eligible player is re-scored through the day, so a qualifying deposit or session in the afternoon updates their flag and tier that same hour rather than the next morning. A full recalculation runs each night.

Q: What makes a player "high potential"? Resemblance to that brand's own future VIPs. Scoring is calibrated per brand and signals are brand-relative, so a player is measured against their brand's peers — not a generic industry bar.

Q: Is there one model per brand or one per label? Calibration is per brand. The model adapts to each brand's player base rather than running a separate model per label.

Q: Why does the model flag relatively few players? By design. The model is precision-first — it favours fewer, higher-confidence flags over volume, so the flags your team receives are ones worth acting on.

Q: How is this different from Value Score? Value Score measures a player's value based on actual recent activity. Early VIP Detection predicts, in a player's first two weeks, who is likely to become a Top or High Value player — so you can act before the value shows up in the deposits.

Q: Can the flag change over time? Yes. A player is re-scored hourly and at each checkpoint through D14, and can move up in band as their early behaviour develops. Within a single day the flag and band only move upward — a player won't drop off your team's list mid-day. The nightly recalculation reconciles each player's standing.