> For the complete documentation index, see [llms.txt](https://help.smartico.ai/welcome/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.smartico.ai/welcome/readme.md). # Welcome ## Welcome to the Smartico Help Center Welcome to the Smartico Help Center - your complete guide to building engaging, data-driven player experiences. Whether you're launching your first campaign, designing a full gamification program, or integrating Smartico with your platform, you'll find step-by-step guides, best practices, and reference material organized by product area. Browse the sections below to jump straight to what you need; check the [release notes](https://help.smartico.ai/welcome/more/release-notes) to see what's new ### CRM Automation [CRM Automation](https://help.smartico.ai/welcome/products/crm-automation) is the engine for orchestrating personalized, multi-channel player journeys. Build [Campaigns](https://help.smartico.ai/welcome/products/crm-automation/create-journey-flow) as visual journey flows, react instantly to player behavior with [Automation Rules](https://help.smartico.ai/welcome/products/crm-automation/automation-rules), and target the right audience using powerful [Segmentation](https://help.smartico.ai/welcome/products/crm-automation/segmentation) and the [Query Builder](https://help.smartico.ai/welcome/products/crm-automation/segmentation/query-builder). Reach players across every [communication channel](https://help.smartico.ai/welcome/products/crm-automation/communication-channels) - Email, SMS, Viber, WhatsApp, Telegram, Push, Popups, RCS, and Inbox - and optimize performance with [A/B Testing](https://help.smartico.ai/welcome/products/crm-automation/a-b-testing). Not sure where to start? See [Campaigns vs Automation Rules](https://help.smartico.ai/welcome/products/crm-automation/campaigns-vs-automation-rules) to choose the right tool for each use case. ### Gamification Gamification turns everyday actions - bets, deposits, logins - into rewarding, game-like experiences that drive stickiness, retention, and loyalty. Start with the core building blocks: [Points, Gems & Diamonds](https://help.smartico.ai/welcome/products/gamification-basics/points), [Levels](https://help.smartico.ai/welcome/products/gamification-basics/levels), [Missions](https://help.smartico.ai/welcome/products/gamification-basics/missions), [Badges](https://help.smartico.ai/welcome/products/gamification-basics/badges) and the [Store](https://help.smartico.ai/welcome/products/gamification-basics/marketplace). Personalize the experience with [Avatars](https://help.smartico.ai/welcome/products/gamification-basics/avatars) and tailor the player-facing interface through [UI Widgets](https://help.smartico.ai/welcome/products/ui-widgets) and [widget skinning](https://help.smartico.ai/welcome/products/gamification-basics/gamification-ui-skinning). Beyond the fundamentals, Smartico offers a rich set of engagement mechanics to keep players coming back. Run competitive [Tournaments](https://help.smartico.ai/welcome/products/tournaments) - including [Clans & Clan Tournaments](https://help.smartico.ai/welcome/products/tournaments/clans-and-clan-tournaments) - grow prize pools with [Jackpots](https://help.smartico.ai/welcome/products/jackpots), and reward participation through [Raffles](https://help.smartico.ai/welcome/products/raffles). Add instant-win excitement with [Mini Games](https://help.smartico.ai/welcome/products/mini-games) such as Spin the Wheel, Scratch Card, [Prize Drop](https://help.smartico.ai/welcome/products/mini-games/prize-drop) and [MatchX](https://help.smartico.ai/welcome/products/mini-games/matchx-game), surprise players with [Lootbox 2.0](https://help.smartico.ai/welcome/products/lootbox-2.0), and promote it all using dynamic [Banners](https://help.smartico.ai/welcome/products/banners). These products share a common foundation of [general concepts](https://help.smartico.ai/welcome/products/general-concepts) including [Bonuses](https://help.smartico.ai/welcome/products/general-concepts/bonuses), [Dynamic Rewards](https://help.smartico.ai/welcome/products/general-concepts/dynamic-rewards) and [Deep-links](https://help.smartico.ai/welcome/products/general-concepts/deep-links). ### AI Models & Agents Smartico's AI layer helps you understand players and act on data automatically. The [AI Models](https://help.smartico.ai/welcome/products/ai-models) suite predicts and personalizes - with [Churn & LTV prediction](https://help.smartico.ai/welcome/products/ai-models/churn-and-ltv-prediction), the [Best Time Model](https://help.smartico.ai/welcome/products/ai-models/best-time-model), [RFM Analysis](https://help.smartico.ai/welcome/products/ai-models/rfm-analysis), [Value Score](https://help.smartico.ai/welcome/products/ai-models/value-score), [favorite product & game](https://help.smartico.ai/welcome/products/ai-models/favorite-product-game-game-type-and-game-provider) detection, [recommended bet & deposit amounts](https://help.smartico.ai/welcome/products/ai-models/recommended-bet-and-deposit-amounts) and the [AI Enhancer](https://help.smartico.ai/welcome/products/ai-models/ai-enhancer). Complementing the models, [AI Agents](https://help.smartico.ai/welcome/products/ai-agents) are intelligent, LLM-powered assistants built into the Back Office: ask the [Product Expert](https://help.smartico.ai/welcome/products/ai-agents/ai-agent-product-expert) about any feature, let the [Data Analyst](https://help.smartico.ai/welcome/products/ai-agents/ai-agent-data-analyst) turn your data into charts and insights, and create content with the [Popup Builder](https://help.smartico.ai/welcome/products/ai-agents/ai-agent-popups-builder), [Wheel Design Creator](https://help.smartico.ai/welcome/products/ai-agents/ai-agent-wheel-design-creator), [Doodle Game Creator](https://help.smartico.ai/welcome/products/ai-agents/ai-agent-doodle-game-creator) and [image generation](https://help.smartico.ai/welcome/products/ai-agents/ai-agent-create-an-image) agents. ### Reporting A full suite of dashboards gives you visibility into performance across the platform. Track overall health in [My Business](https://help.smartico.ai/welcome/reporting/my-business-dashboard), compare your metrics against industry trends with the [Benchmark](https://help.smartico.ai/welcome/reporting/benchmark) report, and monitor messaging through the [Campaigns Dashboard](https://help.smartico.ai/welcome/reporting/campaigns-dashboard). Dedicated dashboards cover every program - [Tournaments](https://help.smartico.ai/welcome/reporting/tournaments-dashboard), [Missions](https://help.smartico.ai/welcome/reporting/missions-dashboard), [Minigames](https://help.smartico.ai/welcome/reporting/minigames), [Raffles](https://help.smartico.ai/welcome/reporting/raffles), [Points/Gems/Diamonds](https://help.smartico.ai/welcome/reporting/points-gems-diamonds-dashboard), [Favorite Product](https://help.smartico.ai/welcome/reporting/favorite-product) and [Bonus Cost](https://help.smartico.ai/welcome/reporting/bonus-cost) - so you always have the right performance view. ### Technical Guides For developers and integrators, the technical guides walk through connecting Smartico to your platform end to end. Begin with the [integration process](https://help.smartico.ai/welcome/technical-guides/integration-process) overview, then implement [front-end integration](https://help.smartico.ai/welcome/technical-guides/front-end-integration) - including [iOS & Android clients](https://help.smartico.ai/welcome/technical-guides/front-end-integration/ios-android-clients-integration-guide) - and [data integration](https://help.smartico.ai/welcome/technical-guides/data-integration). Power rewards through the [Bonus API](https://help.smartico.ai/welcome/technical-guides/bonus-api-integration), stream operational data with the [Smartico Data Warehouse](https://help.smartico.ai/welcome/technical-guides/smartico-data-warehouse), and configure delivery via [messaging gateways](https://help.smartico.ai/welcome/technical-guides/instant-messages-gateway-guide), [custom push gateways](https://help.smartico.ai/welcome/technical-guides/custom-push-gateways), the [Games catalog API](https://help.smartico.ai/welcome/technical-guides/games-catalog-api) and [Branded Links](https://help.smartico.ai/welcome/technical-guides/branded-links). --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.smartico.ai/welcome/readme.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.